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How tech giant Apple used Bilibili to market in China

Heard of the Chinese influencer He Tongxue? Well, you should have! In February 2021, college student and influencer He Tongxue landed an interview with Apple CEO Tim Cook. The exclusive meeting with Cook went live with the hashtag ‘HeTongxue interviewed Apple CEO’,...

The rise of the he-economy: China’s next big market

If you think male Chinese consumers rank low on marketing priority lists, think again. The spending power of female Chinese consumers has often taken precedence, but all this is about to change. A report published by Deloitte and SECOO revealed that Chinese male...