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B2B WorldFest 2021 announced for November

The Drum is set to host the second annual B2B WorldFest in partnership with global B2B marketing agency Stein IAS on November 9-10, 2021. After a year like no other for business-to-business (B2B) marketers, a lot has changed. Major B2B relationships and deals are now...

How the pandemic has transformed B2B marketing forever

Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing, a trend further accelerated by the pandemic. What new tactics are B2B marketers are employing? Have we finally reached the moment where B2B sales and marketing are...

How the pandemic has transformed B2B marketing forever

Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing, a trend further accelerated by the pandemic. What new tactics are B2B marketers are employing? Have we finally reached the moment where B2B sales and marketing are...