by Michael Feeley | Nov 25, 2020 | Uncategorized
Watch 'Taking a streaming first approach' panel on demand. Covid-19 has forced many businesses to pivot to e-commerce in order to survive. But as we face the prospect of 2021 still under the shadow of the pandemic, what comes next? Where do we find opportunities to...
by Michael Feeley | Nov 23, 2020 | Uncategorized
The importance of agility in creativity was one of the big themes to emerge at this year's B2B World Fest, hosted by The Drum in association with Stein IAS. And to illustrate that point, as part of the festival One Minute Briefs founder Nick Entwistle and Stein IAS...
by Michael Feeley | Nov 20, 2020 | Uncategorized
Watch the 'Can digital make traditional media agile?' panel on demand. Digital Out Of Home is a surprise new contender as the solution to marketers’ perennial quest for agility; one that has been accelerated by the knock-on effects of the Coronavirus pandemic of 2019:...
by Michael Feeley | Nov 17, 2020 | Uncategorized
It would be fair to say that, for creatives working in the retail or consumer packaged goods industry, 2020 hasn’t exactly gone to plan. Studios have been forced to shut down, production schedules have been stalled or abandoned, teams have been scattered and budgets...
by Michael Feeley | Nov 5, 2020 | Uncategorized
To say that 2020 hasn’t played out as expected would be an understatement. The unprecedented (and largely unpredictable) events of the past year have disrupted practically every aspect of our lives. For brands, the pandemic and subsequent restrictions have radically...
