by Michael Bürgi | May 10, 2021 | mediabuyingbriefing, Online Marketing
Of the multitude of options available to media planners and strategists to make media buying more effective, efficient and less wasteful, attention metrics appear to be having a moment of sorts. Positioned by its proponents as a way of boosting classic reach &...
by Michael Bürgi | May 6, 2021 | Media, media buying
It’s rare to find a media agency CEO with both selling and buying in their background. Catherine Sullivan, CEO of PHD U.S., spent more than 25 years in ad sales for both Disney/ABC and NBC before switching to the buyer side in 2016 as Omnicom Media Group’s president...
by Michael Bürgi | May 3, 2021 | Media, mediabuyingbriefing, plusbriefing
Concerned that the exploding world of ad tech and automated media buying, specifically the $82 billion programmatic space, just keeps getting more confusing and complex, the Association of National Advertisers (ANA) issued an RFP to potential consultant partners to...
by Michael Bürgi | Apr 26, 2021 | Media, mediabuyingbriefing
The storyline of marketers in-housing some or all of their media duties at the expense of media agencies, particularly those owned by holding companies, has been told many times over the last few years. But as recently as last week, Digiday colleagues Seb Joseph and...
by Michael Bürgi | Apr 19, 2021 | Media, mediabuyingbriefing
The gaming world was abuzz with the news that Ludwig Ahgren had broken all Twitch subscriber-gain records during a 31-day livestream at the urging of his followers, growing his paying sub base to 282,000. The previous record-holder: fellow gamer personality Tyler...
