by Michael Bürgi | Jul 30, 2021 | Evolving Agencies, Online Marketing
Horizon Media’s performance agency, Big, which also acts as a sort of incubator for emerging brands, crafted a new fiscal approach to a campaign it’s currently executing with a direct-to-consumer air conditioning brand named Windmill. Working in conjunction with...
by Michael Bürgi | Jul 27, 2021 | Evolving Agencies, Online Marketing
The long-proposed merger of MDC Partners with the Stagwell Group cleared its final hurdle to completion on July 26 when MDC shareholders approved a sweetened offer. The merger creates a new company called Stagwell Inc. and is expected to close on August 2. The main...
by Michael Bürgi | Jul 26, 2021 | Agencies, Evolving Agencies, Online Marketing
Do agencies suffer from a case of “physician, heal thyself”? Though their principal job is to create, plan and then place ads for their clients, rare is the agency that actually runs ads to promote their own capabilities and talent. That’s quietly changing for a...
by Michael Bürgi | Jul 26, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
The concept of barter has been around since the dawn of time: you give me something I need in exchange for giving you something you need. At its most fundamental, that’s what barter agencies do, except they are the middle-men (and -women) in the transaction between...
by Michael Bürgi | Jul 23, 2021 | Brands in Culture, Online Marketing
We all search for meaning at times in our lives. Motivbase, a cultural anthropology firm that scans the Internet for deeper ethnographical meaning in the things people say and do online, is using those efforts to help companies plan for the future — in creating new...
