by Michael Bürgi | May 25, 2022 | Media, Platforms & Commerce
Does the red-hot world of e-commerce — estimated to be in the neighborhood of $100 billion according to Boston Consulting Group — even need its own “upfront”? Horizon Media’s topical Night Market unit certainly thinks so. Night Market, which specializes in guiding...
by Michael Bürgi | May 25, 2022 | Life Beyond the Cookie, Online Marketing
Marketers may be aware of the looming demise of third-party cookies, but they generally still seem stuck in second gear when it comes to finding new alternative solutions. That’s what a recent report from marketing industry organization MMA Global and Boston...
by Michael Bürgi | May 24, 2022 | Evolving Agencies, Online Marketing
If you start an agency in ninth grade with your buddy, and it’s still going strong decades later, you might be onto something. So it was with MichaelAaron Flicker and his agency XenoPsi, although his childhood partner left years ago to have a successful career at...
by Michael Bürgi | May 23, 2022 | Media, mediabuyingbriefing, viacomupfronts
Thanks to Paramount Advertising for sponsoring Digiday’s upfront week coverage and presenting this edition of the Digiday+ Media Buying Briefing, normally available exclusively to paying subscribers. The annual cavalcade of upfront presentations by the dwindling...
by Michael Bürgi | May 19, 2022 | Business of TV, Media, viacomupfronts
The networks sure picked a terrible week to pitch billions of dollars of ad time to media buyers. The stock market tumbled severely yesterday just as most of the TV media companies wrapped their presentations to media buyers and marketers about their linear and...
