by Michael Bürgi | Oct 25, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
The first live, in-person Digiday Media Buying Summit in two years revealed multiple issues boiling under the surface of day-to-day dealings for media agencies and their clients. Some are more obvious than others — we have a long way to go before diversity, equity and...
by Michael Bürgi | Oct 21, 2021 | brand purpose, Brand Safety, Data, Media
Omnicom Media Group’s chief activation officer Megan Pagliuca, speaking on the last day of Digiday’s just-concluded Media Buying Summit in Miami, broke some news onstage, announcing a new brand purpose initiative as well as its status as an inaugural media client for...
by Michael Bürgi | Oct 20, 2021 | Agency Culture, Media, media buying summit, Summit Agency
The difficult topic of diversity, equity and inclusion during a working group session at this week’s Digiday Media Buying Summit in Miami ripped away the proverbial bandage that might have made anyone feel significant progress is being made in the media agency world....
by Michael Bürgi | Oct 19, 2021 | Marketing on TikTok, Online Marketing, tiktok
Bigger may not always be better, at least when it comes to marketers trying to use TikTok creators to empower their brands. RealEyes, a research firm that analyzes media and content through the prism of attention metrics, recently conducted a study of TikTok that...
by Michael Bürgi | Oct 18, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
Most clichés become clichés because they are rooted in some sort of truth. In the case of the media agency world, the applicable cliché is: the only constant is change. That truth only accelerated over the course of the last 20 months, as the global pandemic upended...
