by Megan Poinski | Dec 17, 2020 | Uncategorized
The CPG giant is upping its marketing spend 30% as it seeks to understand how consumers connect to its brands.
by Megan Poinski | Sep 25, 2020 | Uncategorized
Although the drawing that has been on hot cereal boxes for more than a century may be based on an actual person, the company says "it reminds some consumers of earlier depictions they find offensive."
by Megan Poinski | Sep 23, 2020 | Uncategorized
Mars Food is retiring the face and changing the product's name but retaining its recognizable orange background and bold navy blue letters.
by Megan Poinski | Jun 23, 2020 | Uncategorized
The near century-old ice cream bars will have a new name and change packaging by the end of 2020, parent company Dreyer's Grand Ice Cream said.
by Megan Poinski | Jun 18, 2020 | Uncategorized
Less than 24 hours after PepsiCo announced it was discontinuing its Aunt Jemima branding, Mars, B&G Foods and Conagra Brands are taking another look at the Black faces on their products.