by Max Willens | May 20, 2020 | Media
In trying to sell ads against their coronavirus coverage, news publishers have gone through a Kubler Ross-esque progression. First, they got angry that there was zero appetite for direct sponsorship of news; next, they tried to minimize the presence of words like...
by Max Willens | May 20, 2020 | Media
In trying to sell ads against their coronavirus coverage, news publishers have gone through a Kubler Ross-esque progression. First, they got angry that there was zero appetite for direct sponsorship of news; next, they tried to minimize the presence of words like...
by Max Willens | May 19, 2020 | Media
Over the past two months, coronavirus has sent huge amounts of traffic and paid subscriber growth to news publishers. It has given them huge newsletter audiences too. Next week, USA Today will launch its fourth national coronavirus newsletter. The newsletter, focused...
by Max Willens | May 18, 2020 | Media
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land...
by Max Willens | May 15, 2020 | Media
Like many publishers, The Washington Post put together a special email newsletter that carries the latest coronavirus coverage. In the span of just two months, the newsletter, which combines a reported top story with curated Post pieces about the pandemic, has become...
