by Max Willens | Feb 15, 2022 | Digiday, Media
One can scarcely swing a cat without hitting a story about the metaverse, or NFTs, or blockchain in media. But close to half of publishers think that none of these emerging technologies will have a significant impact on their businesses over the next few years,...
by Max Willens | Feb 10, 2022 | Life Beyond the Cookie, Media
Many local news publishers have trouble keeping up with the changes that have paced digital advertising over the years, so much so that some have even contemplated reducing their reliance on ads altogether. But the results of a recent test suggest those publishers...
by Max Willens | Feb 8, 2022 | Digiday, Media, plusresearch
The Great Resignation proved to be one of the business world’s biggest story lines in 2021. It’s also widely expected to be one of the defining themes for publishers in 2022, according to new Digiday+ research. In the fourth quarter of 2021, Digiday polled several...
by Max Willens | Feb 2, 2022 | Digiday, Media, plusresearch
Agencies spent 2021 and entered 2022 navigating an unusual combination of industry-level uncertainty and market-level eagerness about ad spending. The mixture helped push advertisers to spend more money, and independent agencies to expand into new areas of service,...
by Max Willens | Jan 25, 2022 | Digiday, Online Marketing, plusresearch
The topic of agency remuneration models comes and goes in agency land — in 1990, Randall Rothenberg, then a reporter at The New York Times, said the fixed-fee model was “in the midst of its death rattles” — but significant changes seem to be on the cards in 2022,...
