by Max Willens | Nov 7, 2019 | Media
Publishers have a new platform traffic darling: Google Discover, a feed of recommended content that appears on all of Google’s mobile homepages, and loads every time a mobile Chrome user opens up a new tab in their browser. This past October, Google Discover drove...
by Max Willens | Nov 6, 2019 | Media
In late 2017, The Players’ Tribune scored a big hit when NFL MVP Cam Newton posted “Dear Chosen,” an open letter to his son, complete with a video shot shortly after the baby’s delivery. Like many of the sports site’s stories, the essay was quickly written up by other...
by Max Willens | Nov 4, 2019 | Media
USA Today has overhauled its video distribution strategy, both by bolstering views on its owned and operated properties and by expanding distribution onto ad-supported streaming platforms, including Roku, Xumo and Tivo Plus. The newer distribution channels give USA...
by Max Willens | Oct 31, 2019 | Media
Coupons were once a potential bright spot for publishers looking for commerce revenue, quickly growing into a seven-figure source of revenue for some participants. Today, just weeks after a tweak in Google’s search algorithm, the future of coupon revenue for news...
by Max Willens | Oct 31, 2019 | Media
Coupons were once a potential bright spot for publishers looking for commerce revenue, quickly growing into a seven-figure source of revenue for some participants. Today, just weeks after a tweak in Google’s search algorithm, the future of coupon revenue for news...
