by Max Willens | Jan 24, 2022 | Content & Commerce, Media
Throughout 2021, live-streamed shopping was one of digital media’s most closely watched industry trends. Interest in the emergent consumer behavior fueled venture capital investments, spending by legacy broadcasters, and some unusually ineffectual business development...
by Max Willens | Jan 20, 2022 | Media, The Influencer Effect
Jellysmack, a digital media company and content studio, has proved it knows how to distribute video across the social web. It’s hoping knowledge can mint another generation of hit video creators, using people who got famous for doing something besides posting content....
by Max Willens | Jan 19, 2022 | Digiday, Media, plusresearch
For all the progress publishers have made in diversifying their businesses, many of them head into 2022 more optimistic about their advertising businesses than the revenue streams that complement them, according to new Digiday+ research. In November, Digiday polled...
by Max Willens | Jan 17, 2022 | Life Beyond the Cookie, Media
Insider got a comparatively early start on its plans to get more out of its first-party data. It spent 2021 getting advertisers comfortable with Saga, the data platform they’ve built for that expressed purpose. So while many publishers spent 2020 trying to get their...
by Max Willens | Jan 11, 2022 | Digiday, Online Marketing, plusresearch
The agency world is riding into 2022 in high spirits, but the Great Resignation — and talent issues in general — still loom as top concerns in the new year, according to Digiday+ research. In November, Digiday Research polled agency professionals on a number of...
