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Do robots belong on your copywriting team?

Sure, AI is really good at diagnosing fractures and targeting drones, but can it do something really hard like, say, write a great ad? Recent advances in massive language models bring them uncannily close. Salesforce strategist Martin Kihn shares the results of an...

Preparing for the post-literate consumer

Do words even matter anymore? After all, visual mediums like TikTok, Netflix and YouTube are dominating consumers’ attention. What’s a marketer to do? Salesforce’s Martin Kihn discusses how marketers can still reach a non-reading audience. Let’s imagine you were...

Nielsen’s pivot reveals the future of measurement

Nielsen’s new cross-channel measurement approach is kind of a big deal. Here are the three directions Nielsen is leading us and what it means to marketers, per Salesforce SVP Strategy, Martin Kihn. Around the time Taylor Swift dropped her Folklore album – although...

What to do about ‘privacy paradox’ now that CCPA has launched

With the California Consumer Privacy Act (CCPA) kicking off this month, marketers are faced not only with concerns around compliance, but also with the issue of how they can make customers feel comfortable about sharing their data. Here, the senior vice-president of...