Copping to becoming unwieldy, the holding group plans to focus squarely on four business areas going forward — and CEO Read said more agency mergers aren't in the cards for now.
The embattled pizza chain riffs on the crytocurrency craze with its improved Papa Rewards program.
The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations.
The complexity of leveraging artificial intelligence and real-time data for hyper-personalized marketing is leading 80% to outsource their program or combine outsourcing with in-house functions.
Payless fooled influencers with the fake luxury of its Palessi stunt, but not all the buzz was positive.?