Generation Z has $40 billion in spending power. Marketers need a new mindset to connect with this generation.
In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
Marisa Thalberg plans to retain an advisory role at parent company Yum Brands, which recently appointed retail vet Mark King as Taco Bell's CEO.
A growing segment of consumers wants to filter, rather than block, ads and understands the importance of ads for supporting quality content.
In AB InBev's latest millennial play, the "Beerbongs & Bentleys" rapper debuts new lyrics on a line of exclusive apparel.