Meal insurance, baking fails and cooking tips command the holiday marketing spotlight this year as many homebound consumers are forced to improvise and experiment.
Work smart, not hard. Learn what social media metrics your company should focus on and how to check your performance numbers in approximately 15 minutes.
The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.
In an uncertain market, give consumers something to be certain about.
Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, but there may be deeper psychological shifts to consider.