Adoption is growing even though GDPR has had a nominal impact on business for brands in France, Germany, Italy, Spain, and the U.K.
The platform's top 100 advertisers made up less than 20% of total ad revenue, indicating its advertiser base has diversified, according to COO Sheryl Sandberg.
The partnership underscores the enduring appeal of a TV show whose final episode aired six years ago yet remains one of the most popular offerings on Netflix today.
The privacy-focused browser launched an ad platform that shares revenue with users in the form of cryptocurrency reward points.
The chain's sales for the period were up nearly 10% thanks to rapid growth from its new loyalty program and mobile ordering capabilities.