When brands dedicate 15% or more of their media budgets to OOH, they have a 24% increase in brand trust and 106% increase in perception of brand quality.
Starbucks, McDonald's, Pepsi, Visa and more could see their promoted tweets and other ads lose impressions on the platform.
The event featured five screening rooms where invitees and people they met on the app could watch an HBO film tailored to their personal preferences.
P&G's male grooming line lets fans guide a marketing meeting, while eBay supports Akron, Ohio, artisans and a condom maker takes a progressive stance in this week's picks.
The rum brand has named the actor and comedian as its "chief party officer" for a campaign that includes TV, digital and social media elements.