As in-store foot traffic increases, marketers need to reach audiences based on store behaviors. Here are three shopping behaviors to consider when creating your in-store marketing strategy.
This year, back-to-school spending is expected to grow 16% year-over-year up to $32.5 billion dollars.
Marketers can finally prove influencer ROI to increase social commerce spend. Here's how.
Explore new opportunities in the event channel and how event types like virtual and hybrid can contribute to your overall goals in generating marketing-fueled engagement.
Burgeoning interest in the "metaverse" is the latest boost to the role of NFTs in marketing as brands like Coca-Cola and Campbell's soup jump on the trend.