Investments in digital reached $75.8 billion for the first three quarters, marking the highest amount of spending over that period on record.
Shoppers will be guided into a gift shop after participating in the immersive experience, which will be offered in several of the retailer's parking lots over the next few months.
The entertainment brand is looking to capture some of the success of the Ryan ToysReview channel, which averages more than 1 billion views per month.
Through the test, the marketer determined that placing its new Pop Tart Bites on lower shelves was optimal — an insight that goes against conventional shopper marketing wisdom.
The e-commerce giant will not build a Long Island City complex and has no plans to reopen its HQ2 search.