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Influence through endorsement: the power of brand ambassadors

In the past year WW, formally known as Weight Watchers, has been working with culturally relevant ambassadors and influencers to engage new audiences and educate the brand’s wellness positioning.   Jemma Banks joined WW as marketing director over a year ago and has...

10 marketing trend predictions for 2019

With 2019 just around the corner, Mark Stringer, founder of PrettyGreen, pauses to consider what the top ten trends affecting marketing are likely to be as we hurtle towards a new year.   Fitness - Live from your lounge Working up a sweat - online fitness classes will...