From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.
Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.
The retailer said the new technology will allow customers to test clothing from its private labels and national brands it carries.
Already a billion-dollar industry in China, live e-commerce is a trend to watch in the U.S. this year as it offers a more immersive shopping experience.
The platform is experimenting with a feature that lists products and related items in between recommended videos. ...