Select Page

Initials, Emos and Egos: the thorny problem of naming your agency

What’s in a name? After all, we have little say in the matter our own moniker when we enter the world, and yet, for some strange reason, a ‘Burt’ always looks like a ‘Burt’ and you couldn’t ever imagine him being a ‘Sebastian’. And there you have it, shackled to the...