by Maggie Zhang | Aug 17, 2021 | Uncategorized
Brands want to reach and connect with connected television (CTV) audiences, which are growing in record numbers. eMarketer projects that CTV advertising in the US will grow 48.6% year-on-year in 2021, reaching $13.4bn. And it will more than double by 2025. For...
by Maggie Zhang | Jun 11, 2021 | Uncategorized
Advertisers are increasingly leaning in on a variety of measurement solutions to enable metrics-driven media investments across channels. However, making sense of it all is often easier said than done. Amazon Advertising’s head of measurement success Maggie Zhang...
by Maggie Zhang | Apr 27, 2021 | Uncategorized
As OTT streaming viewership continues to grow in the US, it’s clear that OTT video advertising can help marketers drive awareness and build their brands. That’s why we see upper funnel brand reach and awareness as key KPIs in media plans and campaign measurement...
by Maggie Zhang | Dec 4, 2019 | Uncategorized
This new technology shows us what the holidays of the future will look like.
