by Lucinda Southern | Dec 12, 2018 | Media, UK
The war between YouTube and European policymakers over changes to EU copyright laws has been reaching dramatic new heights. In turn, that’s led to a lot of bold claims and wild assertions, like death threats and forecasting the end of memes. This summer, European...
by Lucinda Southern | Dec 11, 2018 | Media, UK
U.K. broadcasters are realizing the value of going direct-to-consumer and staffing up in new roles like managing subscriber churn. According to sources at several headhunting companies, commercial broadcasters ITV and Channel 4 are currently recruiting for roles that...
by Lucinda Southern | Dec 11, 2018 | Media, UK
Over the last year, BBC Earth, the public service broadcaster’s natural history franchise, has been refining its YouTube channel, sticking to a more consistent schedule and using audience data to inform the creation of original digital series. BBC Earth’s YouTube...
by Lucinda Southern | Dec 7, 2018 | Media, UK
Media companies have always needed a diverse revenue mix. Lately, U.K. media companies have been building out a balanced revenue diet in short-form content through merchandise, gifting and content windowing, as traditional sources, like broadcaster production fees,...
by Lucinda Southern | Dec 4, 2018 | Media, UK
Reuters now has 10 people working in some capacity on video posted to its Twitter accounts, five of whom (in three languages) are monetized with Twitter’s pre-roll, mid-roll and sponsorship placements within video content. According to Dan Colarusso, executive editor...
