by Lucinda Southern | Jun 3, 2020 | Media
U.K. broadcaster Channel 4 is looking for its in-house content shop to expand beyond linear programming. 4Studio spends most of its time creating promotional social content to drive tune-in for its TV shows. The rest of the time will be spent working on branded...
by Lucinda Southern | Jun 2, 2020 | Media
To build out its first-party data strategy, The Guardian is asking people to sign in. In December, The Guardian began testing a registration wall with a select group of its audience, according to a post from chief product officer Caspar Llewellyn Smith. The goal:...
by Lucinda Southern | Jun 1, 2020 | Media
As publisher events have been forced online, they are becoming more entrenched with other parts of the business, particularly subscriptions. Over the last few months, virtual events have been used as an incentive for people to subscribe to publisher paid-for programs....
by Lucinda Southern | May 29, 2020 | Media
Patrick Garrigan took up his new position of global head of events division Bloomberg Live on March 2. By day two, it was very apparent that in-person events were going to be challenged to the point of extinction. Within the next 72 hours, Garrigan and the team had...
by Lucinda Southern | May 28, 2020 | Media
Podcast listening has shifted as people no longer commute to get their audio fix. The keen interest in current affairs and light-hearted comedy shows, coupled with people yearning for the social interaction of human dialog, is having a positive effect on podcast...
