by Lucinda Southern | Aug 15, 2019 | Media, UK
Over the last year, The Times of London has undertaken a detailed content audit to understand what makes its readers tick. The outcome has given the newsroom more understanding on what it should commission, boosting more regular reading, in turn, driving retention and...
by Lucinda Southern | Aug 14, 2019 | Advertising
To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital ad-sales team from 10 to 26 people since 2017 when the division launched in London. The goal is to boost efficiencies for the...
by Lucinda Southern | Aug 13, 2019 | Media, UK
European politicians have been tightening the screws on U.S. tech platforms on multiple fronts. Now, a European-wide directive is reportedly extending the same regulatory responsibilities that broadcasters face to video-sharing platforms, imposing fines or service...
by Lucinda Southern | Aug 12, 2019 | Media, UK
The Financial Times has started incorporating polls into its email newsletters in an effort to encourage readers to interact more regularly with its content and ultimately increase subscriber retention. Early signs show it’s working. Since March, the publisher has run...
by Lucinda Southern | Aug 8, 2019 | Media, UK
Male-skewing digital publisher Joe Media is making eight weekly long-form video shows this year. All but one has an exclusive brand partner and will be distributed on third-party platforms like YouTube, IGTV and as podcasts. By creating a brand-sponsored editorially...
