by Lucinda Southern | Nov 20, 2019 | Advertising
The Telegraph is the latest publisher attempting to move beyond the click and reorient the selling of its ad campaigns against more granular performance metrics. It eventually plans to offer clients brand-uplift guarantees, as it already does with branded content...
by Lucinda Southern | Nov 14, 2019 | Media, UK
One of the most pressing and unavoidable topics for publishers and advertisers today is finding a way to rebuild the digital ad ecosystem without relying on third-party cookies. In that quest, a whole bunch of workarounds and alternate tech has materialized. Following...
by Lucinda Southern | Nov 13, 2019 | Media, UK
The ad industry has been bracing for more privacy-focused upheaval in the coming months, from lawmakers and data regulators or from privacy-zealous browsers. As Google has put forward alternative plans for a privacy-focused and ad-funded web, it has also been asking...
by Lucinda Southern | Nov 11, 2019 | Media, UK
Magazine group Immediate Media has been fleshing out ways advertisers can still identify audiences across its sites without relying on third-party cookies, which are increasingly being quashed by browsers and Europe’s tightening privacy laws. Since 2017, Apple has...
by Lucinda Southern | Nov 8, 2019 | Media, UK
With Safari’s anti-tracking feature, Intelligent Tracking Prevention 2.3, Apple fired a warning shot at companies using “link decoration” — a method of passing information through code added to a URL — as an alternative to third-party cookies, closing yet another...
