by Lucinda Southern | Aug 5, 2020 | Media
At News UK, branded social video content is pulling its own weight. The news group has grown a seven-figure incremental revenue stream over the last eight months, thanks to the increasing appetite for campaigns delivered via social video. Last November, the publisher...
by Lucinda Southern | Aug 4, 2020 | Media
Back at the beginning of the year, specialist publisher Dennis Publishing expected to grow its branded content studio by 30% in 2020, powered by reaching different clients in new business areas beyond its core client base which include car manufacturers, cycling...
by Lucinda Southern | Aug 3, 2020 | Media
Women’s lifestyle title Marie Claire is getting into the sampling business with the launch of Beauty Drawer, opening Monday, 3 Aug, 9. a.m. U.K. time. The first 5,000 members to sign up will receive samples of anti-aging cream from the launch partner, beauty brand...
by Lucinda Southern | Jul 30, 2020 | Media
Upday — the news aggregator app from German publisher Axel Springer which comes preloaded on Samsung phones, tablets, smartwatches and fridges — is fresh off the back of two of its most successful quarters. In some cases, the platform has tripled daily traffic, and,...
by Lucinda Southern | Jul 29, 2020 | Media
Live sport has been coming back to screens over the last two months, and like the U.K.’s Premier League, they have been seeing a spike to linear TV numbers due to sports-starved audiences. And while that lift might be predictable, what sports franchises and publishers...
