by Lucinda Southern | Apr 19, 2019 | Media, UK
For most publishers, diversifying revenue streams away from volatile advertising into e-commerce and affiliate has become the norm. Dennis Publishing has now found its affiliate and ad businesses actually complement each other. As the former has grown its ad...
by Lucinda Southern | Apr 18, 2019 | Media, UK
Unlike agencies, publishers aren’t known for their elaborate onboarding programs. But competing with the platforms for top talent continues to get tougher. That’s why publishers including Condé Nast International, The Telegraph and News UK have begun honing their...
by Lucinda Southern | Apr 16, 2019 | Media, UK
Nordic publishing giant Schibsted is the latest publisher to back Spotify’s allegations that Apple is abusing its stance as the most dominant player in the app market. Schibsted has claimed that from the perspective of protecting free journalism, Apple represents as...
by Lucinda Southern | Apr 12, 2019 | Media, UK
Business Insider parent company Insider is seeing revenue gains after letting advertisers buy video ads that run against its content across multiple platforms. Rather than selling ads by each channel, this gives buyers more comfort about where they appear on social...
by Lucinda Southern | Apr 10, 2019 | Media, UK
After years running a loss from its video efforts, video now accounts for 10% of Austrian news publisher Die Presse’s digital ad revenues. The publisher has attributed the rise to running muted autoplay video and claims the user experience hasn’t suffered as a result....
