by Lucia Moses | Nov 5, 2018 | Media
The holidays are coming, but as agencies and marketers try to bring more transparency to media buying, gift-giving is getting scrutinized. A media seller trying to win some business offered to take a client out for some entertainment, only to be told that the client...
by Lucia Moses | Nov 2, 2018 | Media
Vox Media bet it could solve the puzzle of making digital media work by having distinct editorial verticals, underpinned by a common technology and sales backbone. That approach may be approaching its limits, as Vox Media has rolled tech news site Recode into its news...
by Lucia Moses | Oct 31, 2018 | Media
It’s the season for revenue misses — and belt-tightening. Facing a 5 percent shortfall in revenue, Refinery29 laid off 40, or 10 percent of its workforce. Verizon reported Oath was looking at flat revenue this year and would miss its lofty 2020 goal. Condé Nast made...
by Lucia Moses | Oct 30, 2018 | Media
Audience development pros have always been crucial to how publishers reach new readers. But increasingly, they’re all about the revenue, trying to get people to return to the site in hopes they eventually sign up for a membership, subscribe or buy a ticket to an...
by Lucia Moses | Oct 25, 2018 | Media, plusrundown
Every few months, it seems, legacy media companies shake up their sales structures. This week it was Condé Nast. Earlier in the month, it was Hearst, Disney and NBCUniversal. All these companies are different in their size and business, but they’re all trying to...
