by Lucia Moses | Oct 17, 2018 | Media
Slate is the latest publisher to come out with a daily news podcast after the success of The New York Times’ “The Daily” that has soared to 6.5 million monthly listeners in a year and a half. Slate’s weekday podcast, “What Next,” starting Oct. 17 and like the morning...
by Lucia Moses | Oct 16, 2018 | Media
Patch, the hyperlocal news network started by AOL and now owned by Hale Global, is looking like an unlikely local news success story, with 2018 looking to be its third year of profitability in a row. Key to its model is that it started requiring small advertisers to...
by Lucia Moses | Oct 15, 2018 | Media
When a Publicis Media client wants to run a campaign including branded content, people from content shop Spark Foundry will join strategists, account and ad buyers to plan the campaign. As the content enters production, whether it’s picking talent, being on set or...
by Lucia Moses | Oct 11, 2018 | Media
As part of its big subscription push, The Washington Post is trying to make sure people don’t run into anything that might keep them from subscribing — including their ads. The key weapon in this battle is The Post’s User Lab. The lab is an entity of vp Beth Diaz’...
by Lucia Moses | Oct 11, 2018 | Media
As part of its big subscription push, The Washington Post is trying to make sure people don’t run into anything that might keep them from subscribing — including their ads. The key weapon in this battle is The Post’s User Lab. The lab is an entity of vp Beth Diaz’...
