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Why data clean rooms are a start, but not enough

By Alice Stratton, global managing director, LiveRamp Safe Haven Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, probing data for insights which they can then bring to their marketing strategies. While this is a step in the...

Marketers are in a recession: Now what?

Thirty days ago, it would be hard to imagine the state of our economy today. While many of us have endured past recessions, none of us have seen such an abrupt freefall from incredible economic prosperity to a complete standstill. Just yesterday, I was talking to the...