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Marketers must look beyond Google to get found in search

In the search marketing industry, we spend most of our time talking about Google due to its scale and level of business impact, but this creates an unhealthy perception that it’s the only search engine that matters. This couldn’t be further than the truth. Search...

What Google’s cookieless privacy measures mean for marketers

Google’s phasing out of third-party cookies is well documented and the entire industry is speculating what this transition will mean for marketers and advertisers, as well as everyday web users. In March, Google released its first major announcement with details of...

Should I stop doing SEO?

Your business is ranking well in Google Search, the traffic is coming in and you’re converting a healthy number of visitors into customers. And now you might feel like the job is done, that the traffic will keep rolling in and your website will, more or less, continue...

Why SEO is a discipline you can't afford to ignore

Your business is ranking well in Google Search, the traffic is coming in and you’re converting a healthy number of visitors into customers. And now you might feel like the job is done, that the traffic will keep rolling in and your website will, more or less, continue...

The impact of voice search on local SEO

Your new customer can be one block and one "OK, Google" search away from your business. Can you help them discover you faster? Providing exact directions to your storefront is relatively simple. But how do you get picked by a voice search assistant among other...