by Lee-Ann Johnstone | Oct 23, 2020 | Uncategorized
Affiliate marketing is fast becoming an area of expertise within the digital framework. As it becomes better understood, the impact and value that an affiliate program provides within the overall digital marketing mix is becoming clear. Affiliates are not just an...
by Lee-Ann Johnstone | Oct 6, 2020 | Uncategorized
As part of The Drum Network’s mission to share our members’ expertise with the wider world, we’re happy to present the latest in a series of our ’10 questions with...’ series, this time featuring insights from Lee-Ann Johnstone, founder of AffiliateInsider. What was...
by Lee-Ann Johnstone | Sep 30, 2020 | Uncategorized
Technology is ever-changing, and it is introducing some incredible advancements to our world. However, for every step forward that technology is making, affiliate marketing is taking a leap too. Here are some of the ways we could see affiliate marketing change in the...
by Lee-Ann Johnstone | Sep 16, 2020 | Uncategorized
How much care and attention are you spending on marketing your affiliate program? If you are struggling to find and retain new affiliates, you might need to take a closer look at the way you manage your brand marketing strategy for your program. I’m going to share a...
by Lee-Ann Johnstone | Aug 25, 2020 | Uncategorized
It’s officially been announced that we are headed into an economic recession. As marketers, you’d be forgiven for thinking that now is the time to tighten your campaign budgets. Your initial thoughts may be leaning towards cutting your affiliate program and limiting...
