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Five reasons why affiliate marketing keeps on growing

Affiliate marketing is fast becoming an area of expertise within the digital framework. As it becomes better understood, the impact and value that an affiliate program provides within the overall digital marketing mix is becoming clear. Affiliates are not just an...

10 questions with… AffiliateInsider's Lee-Ann Johnstone

As part of The Drum Network’s mission to share our members’ expertise with the wider world, we’re happy to present the latest in a series of our ’10 questions with...’ series, this time featuring insights from Lee-Ann Johnstone, founder of AffiliateInsider. What was...

Why your affiliate program needs to be marketed like a brand

How much care and attention are you spending on marketing your affiliate program? If you are struggling to find and retain new affiliates, you might need to take a closer look at the way you manage your brand marketing strategy for your program.  I’m going to share  a...