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How to support the new generation of creative talent

Most digital agencies these days are made up of young talent. Digital platforms are second nature to young people and they understand the influence the internet has on consumer behaviour. Young individuals are an obvious asset to any company; they bring creativity,...

How can businesses learn from Kevin the Carrot?

Kevin the Carrot is back on our screens in 2020 for the fifth year running. With the pandemic creating questions around the advertising approach brands were going to take to the festive period, Aldi brought us a familiar carrot with a current twist.   Why do we all...

How to develop a growth-driven design mindset

The traditional website design process brings with it many challenges that your business must deal with every time you want to embark on a website redesign. Each website design project has risks, requires an expert team, a budget and restrictive timeline that can...

How 2020’s Christmas adverts can influence B2B strategies

This year’s Christmas adverts have been hotly anticipated. Audiences have questioned how big brands will celebrate the festive season after a year of uncertainty and challenges. John Lewis, Marks & Spencer, Sainsbury’s and Tesco are among some of the household names...