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Mobile in-app monetisation: do it right!

According to 42matters’ 2020 App Market Statistics for Android, there are nearly 60,000 APAC publishers on Google Play. As digital marketing shifts towards mobile, the opportunity for mobile app publishers and developers is enormous, particularly in Asia. But do they...

Why mobile in-app advertising is the future

In this second part of a three part of series, PubMatic’s APAC in-app specialist Lashanne Phang looks at the mobile in-app opportunity for the buy side – what are the pros and cons of this format for buyers? eMarketer projects that mobile ad spending will reach...

In-app mobile: Bridging the opportunity gap

In this three-part series, Lashanne Phang – PubMatic's mobile in-app specialist in APAC - discusses the opportunity, the challenges for both the buy and sell sides, and why in-app needs to follow in the footsteps of web and embrace programmatic and header bidding. The...