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Leo Burnett Worldwide names Liz Taylor chief creative officer

Leo Burnett Worldwide has named Liz Taylor its chief creative officer. Starting July 8, Taylor will sit at the agency’s Chicago headquarters, leading the creative direction of the global agency network and working alongside the network’s creative leadership team to...

Apple goes ‘Behind the Music’ with its star-studded Mac ad

Apple has featured both stars and unknowns in its ‘Behind the Mac’ ads, and now the computing giant is focusing its marketing efforts on those who use its technology for musical pursuits. The British music industry has produced some of the biggest names in music, from...