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MRM names Ronald Ng as global chief creative officer

MRM, a leading marketing agency and part of McCann Worldgroup, has named Ronald Ng executive vice-president, global chief creative officer. He will be based in the agency’s New York office. Ng moves to MRM from his role as global chief creative officer at Isobar. Ng...

Homebuilders pause media as Americans move out of major markets

Homebuilders and those who market new homes are trying to keep up with a housing market that has spiked and morphed quickly in 2020. As people continue to move from urban centers to the suburbs and beyond, homebuilder budgets have shifted. Once the orders were given...

How Chipotle’s ‘culture hunters’ are capturing fans

Chipotle Mexican Grill’s recipe for success includes hijacking cultural moments, generously rewarding customer loyalty and even opening up its first ‘digital-only’ restaurant. But, according one of its top marketers’ Tressie Lieberman, the most important ingredient of...

Why Tablet Hotels is launching a campaign during a pandemic

Two years in the making, Michelin-owned hotel booking company Tablet Hotels has decided the time was right to debut its first global ad campaign. Tablet chief marketing officer Lucy Lieberman explains the thinking behind the new effort. As lockdowns tighten across the...