by Kyle O'Brien | Dec 7, 2019 | Uncategorized
The much-maligned Peloton ad where a woman gets an exercise bike from her husband and chronicles her year of staying in shape in the weirdest fashion, is getting a bit more fun poked its way by Aviation Gin. The beverage, owned by Ryan Reynolds, has enlisted Monica...
by Kyle O'Brien | Dec 6, 2019 | Uncategorized
Streaming app Pandora is ramping up its marketing efforts after launching a redesigned mobile experience, adding TV ads, out-of-home and digital ads. The multi-channel brand campaign blends humor, music and high-end production touches to drive home the concept that...
by Kyle O'Brien | Dec 5, 2019 | Uncategorized
Creative Director’s Choice gives creative directors a chance to highlight the best work around and spotlight campaigns that are making a difference. This week, Sarah May Bates, vice-president creative director/copywriter at RPA Advertising, talks about the...
by Kyle O'Brien | Dec 5, 2019 | Uncategorized
Anyone who has watched a Nascar race knows that sponsorship is a huge part of the sport. Just look at the cars covered in logos or a track wall during a race and you’ll see multiple brands vying for attention. But over the years, what got lost was the Nascar brand...
by Kyle O'Brien | Dec 4, 2019 | Advertising
Snowball battles are a rite of passage for those living in colder climates, and Apple has filmed an epic ‘Snowbrawl’ to show how a film-quality video can be shot on its iPhone 11 Pro. In the latest ‘Shot on iPhone’ film, ‘Snowbrawl,’ Apple put the iPhone 11 Pro camera...
