by Kristina Monllos | Dec 6, 2019 | Online Marketing
TripAdvisor wants to double its media and advertising revenue from $153 million to $306 million within the next three to five years. To do that, the company is not only pitching advertisers on its first-party data and brand-safe environment but adding new ad products...
by Kristina Monllos | Dec 5, 2019 | Online Marketing
For direct-to-consumer brands, the cost to acquire new customers has gone up, especially on Facebook and Instagram, in recent years. For media buyers who manage DTC brands, it can be tricky to balance the brands’ expectations and the realities of costs today. In the...
by Kristina Monllos | Dec 3, 2019 | Online Marketing
Over the last four years, the rate of U.S. advertising growth has been in the mid-single digits. And 2019 will be no different, according to GroupM, which is projecting U.S. advertising this year to expand 6.2%, to $244 billion. While GroupM has estimated that U.S....
by Kristina Monllos | Dec 3, 2019 | Online Marketing
Over the last four years, the rate of U.S. advertising growth has been in the mid-single digits. And 2019 will be no different, according to GroupM, which is projecting U.S. advertising this year to expand 6.2%, to $244 billion. While GroupM has estimated that U.S....
by Kristina Monllos | Dec 2, 2019 | Online Marketing
Ad buyers have a lot of gripes about Facebook’s ad platform, but it still reigns supreme because it offers targeting and efficiency buyers say they can’t find elsewhere. But for ad buyers that temporarily lose access to it, the biggest problem might be how...
