by Kristina Monllos | Jun 22, 2021 | marketingbriefing, Online Marketing
Instead of sipping rosé before running off to catch a panel at the Palais, attendees of the Cannes Lions Festival of Creativity are once again drinking anything from anywhere as they tune in virtually. The annual boondoggle announced earlier this year that it would be...
by Kristina Monllos | Jun 17, 2021 | Online Marketing
When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon, believes that fostering an on-going relationship with influencers will allow the audiences of those influencers to get to know...
by Kristina Monllos | Jun 15, 2021 | Digiday, marketingbriefing, Online Marketing
Last October, Ocean Spray experienced a viral TikTok moment thanks to TikToker Nathan Apodaca. At the time, it seemed like an unlikely “content miracle” that the brand simply needed to lean into and that the industry needed to recognize was impossible to duplicate....
by Kristina Monllos | Jun 11, 2021 | Online Marketing
Michael Bürgi and Seb Joseph contributed reporting to this piece. For major advertisers, Carolyn Everson has been the face of Facebook — making the rounds at industry events like Advertising Week and Cannes Lions, putting in face time with CEOs and CMOs as well as...
by Kristina Monllos | Jun 10, 2021 | Online Marketing
For freelancers on retainer, managing clients’ expectations while also staying within the bounds of the agreed upon job can be a delicate balance. For the sake of the relationship, freelancers have to find a way to navigate repeatedly being asked to do work outside of...
