by Kristina Monllos | Apr 20, 2021 | marketingbriefing, Online Marketing
As vaccine availability and eligibility has ramped up across the country, people who were already planning to get the vaccine will likely do so without much of a nudge from marketers. For the people who are hesitant or less likely to get vaccinated, however, marketers...
by Kristina Monllos | Apr 16, 2021 | Online Marketing
Media buyers say unresponsive Facebook ad reps aren’t a new problem, but some say the issue has gotten worse in recent months with the looming iOS 14 update from Apple. “Previously you could get problems resolved in a couple of weeks,” said a media buyer who asked for...
by Kristina Monllos | Apr 15, 2021 | Online Marketing
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is new to the space and looking to get the attention of millennial and Gen Z consumers, particularly first-time home buyers, by working with...
by Kristina Monllos | Apr 15, 2021 | Online Marketing
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is new to the space and looking to get the attention of millennial and Gen Z consumers, particularly first-time home buyers, by working with...
by Kristina Monllos | Apr 13, 2021 | Digiday, marketingbriefing, Online Marketing
Last week, the organizers of the Cannes Lions International Festival of Creativity reversed course and announced that the festival would once again be virtual due to the pandemic. Advertising agency execs and chief marketing officers will go yet another year without...
