by Kristina Monllos | Sep 21, 2021 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Last October, Pernod Ricard’s CMO Pam Forbus unveiled a new initiative, #EngageResponsibly, that aimed to curb hate speech online. As Forbus told Digiday then, the initiative, which was backed by the Global Alliance for Responsible Media and the Association of...
by Kristina Monllos | Sep 20, 2021 | Agency Culture, Online Marketing
This past summer, Air, a creative operations system for marketers, began what it calls “warehouse days” for employees to work together in person. On those days, the start-up rents space where vaccinated employees gather in person for team collaboration and connection....
by Kristina Monllos | Sep 16, 2021 | Marketing on Platforms, Online Marketing
Despite hopes for a return to normal, it looks like flexibility will continue to be key for marketers this fall. At least — that’s the case for diner chain Denny’s, according to chief brand officer and vp John Dillon. Digiday caught up with Dillon to understand how...
by Kristina Monllos | Sep 16, 2021 | Marketing on Platforms, Online Marketing
Despite hopes for a return to normal, it looks like flexibility will continue to be key for marketers this fall. At least — that’s the case for diner chain Denny’s, according to chief brand officer and vp John Dillon. Digiday caught up with Dillon to understand how...
by Kristina Monllos | Sep 14, 2021 | Coronavirus Fallout, marketingbriefing, Online Marketing, plusbriefing
If you ask marketers and agency execs how the continued rise of the Delta variant is affecting marketing messages now, you’ll probably hear that there is a resigned focus on safety and solutions in the face of ongoing uncertainty as opposed to the ‘we’re in this...
