by Kristina Monllos | Oct 22, 2020 | ANA2020, Online Marketing
During Pam Forbus’ first week on the job as Pernod Ricard’s CMO — she joined from Walt Disney this past summer — discussions as to whether or not to join the Facebook boycott took place. Like many marketers, Forbus had to figure out what to do about the boycott as...
by Kristina Monllos | Oct 21, 2020 | ANA2020, Online Marketing
This morning, the Association of National Advertisers’ annual Masters of Marketing conference is set to begin with presentations from General Motors, Procter & Gamble and Lego. Instead of mingling at the Rosen Shingle Creek in Orlando, Florida, where marketers...
by Kristina Monllos | Oct 21, 2020 | ANA2020, Online Marketing
This morning, the Association of National Advertisers’ annual Masters of Marketing conference is set to begin with presentations from General Motors, Procter & Gamble and Lego. Instead of mingling at the Rosen Shingle Creek in Orlando, Florida, where marketers...
by Kristina Monllos | Oct 19, 2020 | Digiday, marketingbriefing, Online Marketing
This past summer, ad agencies and holding company executives made public commitments to not only root out racism but promises to enact real change and make their shops truly diverse and inclusive. Now would probably be a good time to start acting on those promises,...
by Kristina Monllos | Oct 16, 2020 | future of work, Online Marketing
Since 2008, Christie Cordes has been telling ad execs to get on Twitter. Doing so is a must for finding new ad talent as well as being discovered by recruiters, according to Cordes, the founder of executive search firm Ad Recruiter. “I’ve been saying it for 12 years;...
