by Kristina Monllos | Jan 14, 2021 | Online Marketing
Performance marketing agencies are exploring building direct-to-consumer brands in-house. Doing so will not only allow agencies more control over the growth of a brand, but serve as a test case to prove strategies they want to pursue to potential clients, according to...
by Kristina Monllos | Jan 12, 2021 | Media
Welcome to the Marketing Briefing, a weekly feature for Digiday+ members that goes deep into the world of brands, marketing and the executives shepherding them for their companies. The Marketing Briefing, which will be authored by senior marketing editor Kristina...
by Kristina Monllos | Jan 11, 2021 | Online Marketing
During the insurrection at the U.S. Capital building last week, agency execs and marketers were pressing pause on paid advertising, especially on social. Doing so has become part of the playbook for marketers amid a crisis, especially over the last year with the...
by Kristina Monllos | Jan 7, 2021 | Online Marketing
Advertisers are pressing pause on paid social advertising and reevaluating their overall ad spends amid the chaos in Washington, D.C. after a pro-President Trump mob broke into the Capitol building Wednesday. Media buyers say advertisers paused their paid social ad...
by Kristina Monllos | Jan 5, 2021 | Digiday, marketingbriefing, Online Marketing
If you were hoping that come 2021 ad spending would be back to pre-pandemic levels, I’m sorry to tell you that it still isn’t the case. There was no magic snap back to normal on New Year’s Eve. Heading into 2021, much of what became the norm in 2020 — more flexibility...
