by Kristina Monllos | Feb 21, 2020 | Online Marketing
Nearly two years ago, Andrew Essex and MT Carney announced the formation of a new agency network, Plan A in Cannes. In that time, Plan A has added 10 agencies and lost one (Badgers & Winters, parted ways with Plan A last September) for a total of nine shops in the...
by Kristina Monllos | Feb 20, 2020 | Online Marketing
RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited edition flavors to social stars, letting them create the content to promote the flavors and posting it on their channels. In doing so, the company is...
by Kristina Monllos | Feb 19, 2020 | Online Marketing
The 2020 presidential election may not only be the meme election but the influencer election. Last week, a flurry of ads paid for by the Michael Bloomberg campaign were posted by dozens of influential meme accounts like @KaleSalad and @Tank.Sinatra. The ads, which...
by Kristina Monllos | Feb 18, 2020 | Online Marketing
Walmart is employing a new social strategy to be more reactive in real time with a new more conversational brand voice. Doing so isn’t simply about being part of the social conversation online but to help the business. The retailer enacted this social change with the...
by Kristina Monllos | Feb 18, 2020 | Online Marketing
Walmart is employing a new social strategy to be more reactive in real time with a new more conversational brand voice. Doing so isn’t simply about being part of the social conversation online but to help the business. The retailer enacted this social change with the...
