by Kristina Monllos | May 17, 2022 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Last week, Airbnb unveiled “probably the largest change we’ve made,” per Airbnb’s global head of marketing Hiroki Asai, with a redesign that allows people to search for categories (i.e. surfing or design, etc.) as well as split their stays across multiple homes. The...
by Kristina Monllos | May 12, 2022 | Brands in Culture, Online Marketing
Over the last year, Colgate-Palmolive built out an in-house media team as part of its plan to modernize the company’s capabilities and take a hybrid approach to media buying and planning. While WPP and Wavemaker still handle the execution, the company now has...
by Kristina Monllos | May 10, 2022 | Digiday, marketingbriefing, Online Marketing
As consumer viewing habits are increasingly focused on creators, the revenue plays associated with the trend have taken on considerably more urgency, sophistication and scale. With TikTok’s announcement last week of its new ad product, TikTok Pulse, it’s clear that it...
by Kristina Monllos | May 9, 2022 | creatormachine, Online Marketing, WTF Influencers
This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Most major brands are working with creators in some fashion these days — talk to any CMO about their...
by Kristina Monllos | May 5, 2022 | Brands in Culture, Online Marketing
Over the last three-and-a-half years, Skullcandy has gone from having a couple of production designers in-house to building out its own internal creative agency. The roughly 20-person in-house team is responsible for the content creation to boost brand awareness and...