by Kirk Williams | Sep 17, 2020 | Uncategorized
Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. Please visit Marketing Land for the full...
by Kirk Williams | Jan 3, 2020 | Uncategorized
As we see the advertising platforms pick up steam with automation, we also need to be ready for structured data markup and international e-commerce opportunities. Please visit Marketing Land for the full...
by Kirk Williams | Nov 20, 2019 | Uncategorized
The real problem in paid search right now is our belief that we can track everything. Please visit Marketing Land for the full...
by Kirk Williams | Jan 11, 2019 | Channel: SEM, Column: Paid Search, Google, Google: Paid search
Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to include client goals? The post Opinion: Google Partners Program incentives should include actual client goals appeared first on...
by Kirk Williams | Jan 2, 2019 | 2019predictions, Bing, Channel: SEM, Column: Paid Search, Google, Google: Shopping
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets. The post Shopping ads for the small budget: Here’s what to expect in 2019...
