by Kimeko McCoy | Apr 8, 2021 | Online Marketing
Over the last year of pandemic-induced disruptions and accelerations, more marketers have increased the percentage of their digital ad dollars to experiment with emerging platforms and technologies like TikTok and SMS. The coronavirus crisis has upended the way people...
by Kimeko McCoy | Apr 7, 2021 | Online Marketing
Clubhouse is gaining popularity among users, but brands haven’t incorporated the audio-based platform into their core social media strategies just yet. As the vaccine rollout continues and has the potential to reshape consumers’ habits, brands still consider the...
by Kimeko McCoy | Apr 5, 2021 | Online Marketing
Major brands are now speaking out against Georgia’s new legislation that restricts voting after facing pressure and boycott calls from local activists, who still say that criticism is not enough. Brands in Georgia, which became a political hotbed amid the social...
by Kimeko McCoy | Apr 1, 2021 | Online Marketing
Reef, a shoe company, is betting big on influencers in 2021 after it made a new creator program to develop and direct its branded content. More brands are wading into the influencer pool, looking to user-generated content to provide a cost-efficient and authentic way...
by Kimeko McCoy | Mar 30, 2021 | ACXIOMTP2021, Online Marketing, privacypreview
This article is part of the Digiday Privacy Preview, a digital issue of stories examining what the coming changes to Chrome and iOS will do to the worlds of media and marketing. Read the rest of that coverage here. Retail media is getting a second look from media...
