by Kimeko McCoy | Mar 5, 2021 | Online Marketing
Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, leveraging email campaigns to connect with consumers who are spending more...
by Kimeko McCoy | Mar 3, 2021 | Media
Since the beginning of the Covid-19 pandemic, Jen DaSilvia has wanted to scream. As president of the New York City-based creative agency Berlin Cameron, DaSilvia works between meetings to cook meals for her family throughout the day, cleaning up messes her two kids...
by Kimeko McCoy | Mar 1, 2021 | Online Marketing
Real estate brand Re/Max has started testing addressable television, embracing consumer data in hopes to reach segmented audiences and increase brand awareness. Television and video are the second largest part of the brand’s media ad spend, taking up 35% of its...
by Kimeko McCoy | Feb 25, 2021 | Online Marketing
Delivery wine brand Usual Wines has gotten the jump on first-party data by utilizing SMS and text messaging communication in its marketing strategy. Since its founding in 2019, the direct-to-consumer wine brand has cultivated a two-way relationship with consumers,...
by Kimeko McCoy | Feb 24, 2021 | Online Marketing
Direct-to-consumer brands are moving ad dollars to Amazon. The strategy is a result of the Covid-19 pandemic, as these brands are taking advertising and marketing dollars that would’ve been spent on in-person activations and shopper marketing to the platform as people...
