by Kimeko McCoy | Sep 20, 2021 | Coronavirus Fallout, Online Marketing
Just when the COVID-19 vaccine promised a soon return to in-person events, a new rise in variants and breakthrough cases has instead delivered cancellations and a new wave of concerns, once again changing experiential marketer’s plans. As concern over the Delta...
by Kimeko McCoy | Sep 16, 2021 | Brands in Culture, Online Marketing
A collective of women’s health and wellness brands, including pregnancy care brand Oula and LGBTQ+ healthcare brand Folx Health, are taking aim at Texas’ new restrictive abortion laws (SB8) with a message: Our bodies, our choice. The stunt represented another way of...
by Kimeko McCoy | Sep 15, 2021 | Online Marketing, privacy
At the Apple Event yesterday, the tech giant revealed its latest slew of offerings, including the iPhone 13 and new Apple Watch, slated to hit the market in coming days. Mention of iOS 15 was only a footnote, but updates like Hide My Email and other privacy related...
by Kimeko McCoy | Sep 13, 2021 | Marketing on TikTok, Online Marketing
As TikTok increasingly becomes a staple in advertisers’ social media marketing budgets, one of the platform’s early adopters, Walmart, is doubling down on its TikTok efforts. Recently, the global retailer has set its sights on getting in front of Gen Z shoppers with...
by Kimeko McCoy | Sep 9, 2021 | Online Marketing, The Confessions
For the last 18 months, remote work has become the norm for most corporate employees thanks to the COVID-19 global pandemic. But with the advent of vaccines, talk of returning to the office has been bubbling up in company emails, Zoom calls and Slack messages. For...
