by Kimeko McCoy | Jun 16, 2021 | Online Marketing
Social media platforms are betting big on creators, rolling out programs to streamline dealmaking between creators and advertisers. It’s a move that could keep creators, advertisers and ad dollars circulating within the platform ecosystem. Platforms like Clubhouse and...
by Kimeko McCoy | Jun 14, 2021 | Online Marketing
You have to do your work at home before you can go out and prescribe to others, says Tahlisha Williams. It’s a philosophy she has carried with her into her new role as chief inclusion, equity and diversity officer for Wunderman Thompson’s North American division....
by Kimeko McCoy | Jun 9, 2021 | Online Marketing
It’s a good time to be a content creator as social media platforms continue to roll out tipping features, creator programs and other monetization efforts for them to make money on their social channels. It’s why U.K.-based Abraxas Higgins recently left his full-time...
by Kimeko McCoy | Jun 4, 2021 | Online Marketing
Pumpkin Pet Insurance is betting big on earned media to increase website traffic and sales after seeing initial success with its brand launch last year. The New York-based brand is working with Dini von Mueffling Communications, a public relations firm based in New...
by Kimeko McCoy | Jun 2, 2021 | Online Marketing
Twitter is rolling out yet another ad product in Fleet ads, which allows advertisers to push full-screen, vertical format ads to Twitter users for the first time. While Fleets isn’t a new offering — the Instagram Stories-like function for Twitter rolled out last...
