by Kimeko McCoy | Jan 24, 2022 | future of work, Online Marketing
In 2013, Alison Morra was only two months into her career at Inkhouse public relations agency before learning she was pregnant. She was excited and nervous, but the pregnancy never came to be. And because Morra was so new to the company, she said, she didn’t say...
by Kimeko McCoy | Jan 24, 2022 | future of work, Online Marketing
In 2013, Alison Morra was only two months into her career at Inkhouse public relations agency before learning she was pregnant. She was excited and nervous, but the pregnancy never came to be. And because Morra was so new to the company, she said, she didn’t say...
by Kimeko McCoy | Jan 19, 2022 | Marketing on TikTok, Online Marketing
This time last year, startup soda brand Poppi was reeling off its first viral TikTok, racking up more than 26 million views and a boost in sales from a single organically-posted TikTok. At the time, TikTok wasn’t even part of the brand’s marketing strategy. But a...
by Kimeko McCoy | Jan 14, 2022 | Online Marketing, Strategizing for the Future
The glory days of quick and easy digital customer acquisition appear to be numbered. Over the last year, performance marketers have been feeling the squeeze on all sides with mounting data privacy changes, an increasingly crowded digital marketplace and a new era of...
by Kimeko McCoy | Jan 12, 2022 | Online Marketing, Video Anywhere
Moving away from traditional performance marketing social channels has recently been top of mind for women’s underwear company, Adore Me. Late last year, the New York-based direct-to-consumer brand made a major push toward a more extensive marketing strategy, layering...
