by Kimeko McCoy | Jun 27, 2022 | Cannes, Online Marketing
For the last three years, AB InBev’s in-house agency draftLine has been working to prove itself not only effective, but efficient. This is especially true because it launched during a time when many advertisers were pumping the brakes on plans to take more marketing...
by Kimeko McCoy | Jun 24, 2022 | Advertising, Cannes, Online Marketing, Vevocannes22
The annual Cannes Lions Festival of Creativity is good for more than a sunburn along the Croisette and exclusive parties. Since its inception, it has been the go-to place for marketers and advertisers to converge and discuss industry issues and make plans for the...
by Kimeko McCoy | Jun 16, 2022 | Online Marketing, Video Anywhere
As the creator economy is bursting at the seams, LTK is leveraging video across all screens to better stand out from the competition and garner a bigger share of shopper attention. The digital advertising marketplace has become increasingly crowded, according to...
by Kimeko McCoy | Jun 14, 2022 | Agency Culture, Online Marketing
For the last year, vaccination rates have gone up, while fear of the pandemic has seemingly gone down. With that, employers have been calling staff back to the office in an effort to foster company culture and spark creativity through in-person work. Those in...
by Kimeko McCoy | Jun 13, 2022 | Cannes, Online Marketing
After a two-year hiatus, the schmoozing and dealmaking usually found at the Cannes Lions International Festival of Creativity is back in-person. But it may look a little different this year. While there’s excitement, advertising agency execs and chief marketing...
