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Strategy is valuable, so why don't we value it?

It came to my attention recently that two chief executives (who’ll remain nameless mainly because they didn’t tell me who) mentioned to The Drum that they thought strategy was the next agency function (after creative, media, data, etc) that would probably be moved...

Kevin Chesters: Why the world needs specialists

If you were looking for the best butcher in your area, I suspect you wouldn’t find them behind the meat counter of the local supermarket.     If you did look there, you’d be likely to find a very good butcher. You would find someone with skills, experience...

Kevin Chesters: Let's all have an argument

“Stop arguing” “I don’t want to argue with you” “If we’re going to avoid an argument…” Arguments get a seriously bad rap. Almost from the moment we are old enough to speak we are discouraged from having them. We are taught they are negative things. We are encouraged...

Kevin Chesters: Let’s get back to having big conversations

I’ve had a bit of time on my hands recently (I quit my job). This has meant a lot of opportunity to read lots of articles about the current state of the advertising nation (I’ll leave it up to you to decide if that’s a treat or forfeit.)   It seems from the majority...