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3 actionable insights with… IBM CMO Carla Piñeyro Sublett

The Drum’s 3 Actionable Insights series asks industry leaders to share their thoughts about the actions our readers should take immediately. Today we catch up with IBM’s new chief marketer Carla Piñeyro Sublett to hear about how to connect with customers and...

3 actionable insights with… NBCUniversal’s Linda Yaccarino

The Drum’s 3 Actionable Insights series asks industry leaders to give us their thoughts on the actions our readers should take immediately. In this week’s installment (and as part of our deep dive into the future of TV) we catch up with Linda Yaccarino, chairman of...

As Americans leave major cities, will outdoor ads follow?

Buying out-of-home ads used to be so simple. Buy the top-10 markets and you were covered. Now, as a significant part of the US population has scattered across the country like dandelion seeds in the wind, marketers must be more thoughtful about their approach. While...