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Magic mushrooms: the next big thing in beverages?

The beverage category is becoming a veritable forest full of mushroom lattes, coffees, seltzers and energy shots. Adaptogenic mushrooms are in vogue right now. So is beverage innovation and exploration. The younger generations’ willingness to seek out and try...

3 actionable insights with… McCann Worldgroup CEO Bill Kolb

The Drum’s 3 Actionable Insights series asks industry leaders to give their thoughts on the actions our readers should take immediately. It’s been six months since Bill Kolb took the reigns as chairman and chief executive of McCann Worldgroup. Along the way, there has...

Run-DMC’s Darryl McDaniels on ‘the power of influence’

Hip hop pioneers Run-DMC made an indelible mark on music, culture, fashion and marketing. Today, Darryl McDaniels is still touring the world and pursuing brand partnerships near to his heart. He shares his insights about the power of influence, simplicity and...

As the world opens up, this is what agency clients want right now

Summer is coming – and with economies beginning to open up again, a flurry of major pitches in the air and consumer behavior all over the map, what are clients asking their agency partners for most often? The Drum asked more than a dozen top leaders to share the most...