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Why Coca-Cola's global agency review may all come down to data

Viewing Coca-Cola’s statement about its desire ‘to dramatically improve the effectiveness and efficiency of its marketing investments’ as just a cost-cutting measure is misguided. Winning of one of biggest reviews of 2021 will not simply be a matter of cost, but may...

3 things Mischief’s Greg Hahn has learned since going indie

Following a famed career at BBDO, Greg Hahn decided to hang out his own shingle this summer when he formed Mischief@No Fixed Address. A litany of account wins and noteworthy work soon followed, including recent highlights such as quirky work for Capri Sun, a banned...

3 actionable insights with… Denny's brand chief John Dillon

The Drum caught up with Denny's brand chief John Dillon who shares his key learnings from the past year. ‘America’s Diner‘ has managed to beat earnings estimates thanks to some smart, speedy and soul-searching adjustments throughout the year. Denny’s 1,700 locations...