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Nielsen bundles and rebrands its streaming measurement solutions

TV ratings and measurement firm Nielsen today announced it is unifying its various TV streaming solutions into one unified measurement suite. The move could help advertisers make more knowledgeable decisions about their media strategies.  Today’s announcement comes in...

Yahoo & Tubi team for new tools to streamline CTV ad buying

Global media and tech company Yahoo today announced it is expanding its partnership with FOX Entertainment’s ad-supported video-on-demand (AVOD) platform Tubi. Under the new deal, media planners and buyers using Yahoo’s demand-side platform (DSP) will gain access to...

Inside Nielsen’s rebranding strategy post-MRC scandal

Following accusations that the measurement firm was underreporting viewership numbers, Nielsen saw accreditation of parts of both its local and national business suspended last month by the Media Rating Council. Now the company is preparing for a comeback. The Drum...