by Kayleigh Barber | Feb 18, 2021 | Media
It’s Hollywood’s favorite time of year —awards season — and film studios and TV networks are allocating their marketing budgets to reach a rather small, but influential, subset of the entertainment industry: awards voters. Normally these efforts, called “for your...
by Kayleigh Barber | Feb 12, 2021 | Media
Anyone who has spent time watching videos on Facebook in the past couple of years has likely come across an overly enthusiastic actor solving a mundane, everyday problem with an odd, or even counterintuitive, “life hack,” while jazzy music plays in the background....
by Kayleigh Barber | Feb 10, 2021 | Media
The Atlantic is setting out on an 18-month journey to uncover Black history in America, with initial sponsor Salesforce that’s willing to support it with a seven-figure deal. This partnership is coming to fruition at the same time that the advertising world had...
by Kayleigh Barber | Feb 9, 2021 | Media, podcasts
Last year proved to be one of the most challenging years on record for the media industry with ad revenue drying up in the second quarter, but for Group Nine, it was magnified by its entry into its first full year following the merger with PopSugar. In the first few...
by Kayleigh Barber | Feb 8, 2021 | Media
Right now the conversations around newsletters are revolving around which journalist recently joined Substack and which hotshot business newsletter was recently acquired. But the more the conversation points to revenue, the more publishers are strategizing for how to...
