by Kayleigh Barber | Apr 12, 2021 | Media
Refinery29 set the example for what a successful commerce strategy looks like at Vice Media. With that inherited foundation, Vice is creating a dedicated affiliate business that will sit outside of the editorial team’s purview. Vice’s investment in commerce comes...
by Kayleigh Barber | Apr 8, 2021 | Media
Bustle Digital Group is the latest publisher to try and tie commerce and content together as close as they will go. But rather than launch a shop page or an online marketplace adjacent to its homepage, BDG is giving all of its content the ability to become shoppable....
by Kayleigh Barber | Mar 31, 2021 | Media
Last week, Dollar Shave Club announced that in 60 days it would end its financial relationship with its men’s interest publication, Mel Magazine, after six years in an effort to “better focus on our consumer business,” according to a statement provided to Digiday....
by Kayleigh Barber | Mar 30, 2021 | Media, podcasts
Turner Sports is using the recent return of sporting events to bolster new initiatives in both advertising and audience building. In the heat of March Madness, which has returned this year after taking a 2020 hiatus, Tina Shah, evp and general manager at Turner...
by Kayleigh Barber | Mar 30, 2021 | ACXIOMTP2021, Media, privacypreview
This article is part of the Digiday Privacy Preview, a digital issue of stories examining what the coming changes to Chrome and iOS will do to the worlds of media and marketing. Read the rest of that coverage here. The clock is running out for publishers trying to...
