by Kayleigh Barber | Jun 28, 2022 | Media, Modern Newsroom, podcasts
Subscribe: Apple Podcasts • Stitcher • Spotify BDG has been on a mission to revamp the brands in its lifestyle division for the past few years, by increasing the exclusivity in its events business, acquiring new luxury-focused fashion brands and adding shoppable...
by Kayleigh Barber | Jun 27, 2022 | Content & Commerce, Media
The first quarter of 2022 wasn’t the most successful for some publishers’ commerce businesses. But a few media companies are hoping to avoid this downward trajectory with new pricing models for affiliate deals. Execs hope this strategy will to bring in more retail...
by Kayleigh Barber | Jun 14, 2022 | Media, Publishing on the Blockchain
Complex Networks’ ComplexLand was born out of necessity to replace some of the revenue lost when the pandemic shut down the publisher’s largest shopping and entertainment event of the year: ComplexCon. But from that first virtual event in the metaverse in December...
by Kayleigh Barber | Jun 13, 2022 | Media, subscriptions
Bundling appears to be the new strategy for newsletter publishers like Axios that are hoping to lock in loyal readers. In March, Axios decided to package its AM and PM newsletters, along with the newly launched, end-of-day newsletter called Finish Line, in one bundle...
by Kayleigh Barber | Jun 7, 2022 | Media, Publishing on the Blockchain
Advertisers have been itching for the return of in-person events, largely to get back the face-to-face moments with attendees and what those experiential additives can do for brand awareness. But with the looming recession, being able to track how many people engaged...
