by Kayleigh Barber | Jun 23, 2021 | Digiday, Media, plusguide
Unfortunately for the media industry, the millennial audience strategy honed over the better part of a decade will not work on Gen Z. And many publishers and marketers already know this. Despite being a significant portion and growing force on the internet for over a...
by Kayleigh Barber | Jun 23, 2021 | Digiday, Media, plusguide
Unfortunately for the media industry, the millennial audience strategy honed over the better part of a decade will not work on Gen Z. And many publishers and marketers already know this. Despite being a significant portion and growing force on the internet for over a...
by Kayleigh Barber | Jun 21, 2021 | Media
One of many trends accelerated during the pandemic was the surge of journalists and media professionals who set out on their own to launch new journalism products and media companies. Whether the idea to do this was born out of the circumstance of layoffs or from the...
by Kayleigh Barber | Jun 17, 2021 | Online Marketing
Amid the coronavirus pandemic, Complex Networks had to figure out how to shift its 4-year-old marquee event, ComplexCon, into a virtual festival. The transition could not be limited to a switch to Zoom panels, however. The company had to find a format that would not...
by Kayleigh Barber | Jun 15, 2021 | Media, podcasts
A decade ago, Cornell students Jordana Abraham, Aleen Dreksler and Samantha Sage created a satirical blog called Betches to share their observations of student life. Now in 2021, the blog has become a multi-platform media company for millennial women that reaches a...
