by Katie Deighton | Jan 16, 2019 | Uncategorized
Visa has rolled out a global program designed to support female entrepreneurs, as part of its continuing ‘Money is Changing’ initiative. The overarching campaign was developed through continuous dialogue with Visa customers – a first for the payments brand. ‘Money is...
by Katie Deighton | Jan 15, 2019 | Uncategorized
Alibaba is wooing American business by positioning itself as the friendly marketplace partner to Amazon’s threatening retailer image, and downplaying China’s recent market upsets. At the National Retail Federation’s annual conference today, Alibaba Group president J...
by Katie Deighton | Jan 15, 2019 | Uncategorized
PayPal has named its first chief marketing officer since 2013 as former Apple exec Allison Johnson. The fintech company is the latest Silicon Valley brand to recommit to the chief marketing officer role at a time when the job title’s remit is in...
by Katie Deighton | Jan 14, 2019 | Uncategorized
Fender is expanding its in-house customer-relationship management (CRM) capabilities as it shifts focus from trade marketing to cultivate an inclusive community for both beginners and established players. Evan Jones joined the 73-year-old guitar maker as chief...
by Katie Deighton | Jan 11, 2019 | Uncategorized
The chief executive of Havas in the UK has been promoted to head up the organization’s creative global network. Chris Hirst will oversee a staff of 8,500 across the international Havas Creative network, working alongside Peter Mears, chief executive of Havas Media...
