by Katie Deighton | Mar 22, 2019 | Uncategorized
Speaking to agency marketers in Venezuela is not an easy task. Even figuring out who heads up an agency’s offices in in the impoverished state takes numerous calls and countless emails. Then, once contact details are procured, it’s a waiting game. Emails bounce...
by Katie Deighton | Mar 22, 2019 | Uncategorized
Bumble has doubled down on expanding its partnership model globally with the hire of Grindr’s Michele Tobin. She joins as Bumble’s first vice-president of partnerships, having previously served as vice-president of global brand partnerships and advertising. Her new...
by Katie Deighton | Mar 21, 2019 | Uncategorized
Mars is in the process of reassessing its balance book to open up more budget for its marketers. In the meantime, the conglomerate’s Petcare division is testing e-commerce integrations in a bid to find the sweet spot between DTC consumer trends and the traditional CPG...
by Katie Deighton | Mar 21, 2019 | Uncategorized
Chocolatier Hershey is applying its founder’s 125-year-old commitment to “doing well and doing good” to the modern phenomenon of teenage isolation by hosting a one-day summit dedicated to alleviating the problem. Hershey will invite teens from across the US to come...
by Katie Deighton | Mar 19, 2019 | Uncategorized
Scooters were the talk of the town at SXSW. Every attendee shipped into Austin, Texas this year had an electric two-wheeler story to tell: the one with the Uber near-miss, the one with the invisible pothole, the one where the cops created a leaning tower of...
