by Katie Deighton | Sep 13, 2019 | Uncategorized
Mondelez is launching its ‘Mystery Oreo’ into the market with a digital and social campaign underpinned by the company’s first-ever integration with Amazon Alexa. The Mystery Oreo initiative aims to build hype around the cookie brand by getting consumers to guess the...
by Katie Deighton | Sep 12, 2019 | Uncategorized
Gap may be allowing itself a moment of congratulatory indulgence to celebrate 50 years in business, but its new chief marketer is wasting no time in stripping away her department’s inefficiencies and rebuilding the brand around its most iconic products. For someone...
by Katie Deighton | Sep 11, 2019 | Uncategorized
Makeup brand Glossier is embarking on its most wide-ranging campaign to date – an initiative that will see it broadcast TV advertising for the first time. In a continuation of the brand’s unfiltered and unscripted approach to beauty marketing, ‘Feeling Like Glossier’...
by Katie Deighton | Sep 11, 2019 | Uncategorized
After rating its meme-heavy ‘Me on Twitter’ campaign a success, the social platform is continuing its strategy of publishing irreverent real-life tweets as ads in a bid to prove itself as an authentic, worthy member of its own online community. The latest incarnation...
by Katie Deighton | Sep 5, 2019 | Uncategorized
Havas Group has bolstered its creative offer by purchasing a 51% stake in the Parisian independent shop Buzzman. The deal will see the 140-strong Buzzman team slot into Havas’ creative division as standalone agency brand. Founder Georges Mohammed-Chérif will continue...
