by Katie Deighton | Apr 26, 2018 | Uncategorized
She’s an in-house executive creative director, a Londoner in LA, an employee of a vegan meat company, a believer in the powers of the cosmos and a marketer who hates the term ‘brand’. Is the industry ready for Impossible Food’s Sasha Markova? It’s not often you go to...
by Katie Deighton | Apr 26, 2018 | Uncategorized
Channel 4 is continuing its run of interactive marketing stunts promoting sci-fi show Humans with ‘The Human Test’, an app that utilises Google Assistant and Amazon Alexa to be able to decipher if the user is a ‘synth’ (robot) or a human. The project marks Channel 4’s...
by Katie Deighton | Apr 25, 2018 | Uncategorized
To compete with PlayStation’s “huge global marketing campaign” promoting Fifa 18, Xbox has combined the traditions of match analysis and print advertising for its own initiative. The brand enlisted McCann London to take its digital product and translate it into the...
by Katie Deighton | Apr 25, 2018 | Uncategorized
To compete with PlayStation’s “huge global marketing campaign” promoting Fifa 18, Xbox has combined the traditions of match analysis and print advertising for its own initiative. The brand enlisted McCann London to take its digital product and translate it into the...
by Katie Deighton | Apr 24, 2018 | Uncategorized
Belgian train operator Thalys has been utilising holographic technology to turn the residents of Brussels into five-metre-high statues, all in a bid to prove the city is one that’s worth visiting. The Human Monuments campaign was devised from the insight that Brussels...
