by Katie Deighton | Apr 7, 2020 | Uncategorized
Coronavirus is forcing brands to rewrite their messaging and marketing plans as lockdown renders their previous efforts ineffective or offensive. They’re also having to produce new creative without the luxury of a studio. Here’s how Toyota and Saatchi & Saatchi LA...
by Katie Deighton | Apr 6, 2020 | Uncategorized
Wendy Clark, president and chief executive of DDB Worldwide, has resigned from the Omnicom company to become global chief executive of Dentsu Aegis Network (DAN). Clark will join DAN in September. Reporting into the network’s executive chairman, Tim Andree, she will...
by Katie Deighton | Apr 3, 2020 | Uncategorized
As advertisers continue to slash and postpone ad spend, agency marketers are seeking guidance and answers more than ever before. Can the 4A's quash concerns over membership value to become as the go-to port in the coronavirus storm? Like almost every chief executive...
by Katie Deighton | Mar 31, 2020 | Uncategorized
IRL social platform Meetup has divested from WeWork and moved its entire offering to the digital realm in the space of a month. But its chief executive is already thinking ahead to the next phase: a time when Covid-19 fades away, events are permitted, and the brand...
by Katie Deighton | Mar 26, 2020 | Uncategorized
‘Download Houseparty!’ is the ‘add me on Insta?’ of March 2020 – the social call to action of an international society living through isolation. While Zoom has emerged as the video conferencing system du jour for the 9-5 crowd (as well as the ‘Zoomers’), Houseparty...
