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Auf Wiedersehn, Beetle: a history of the VW icon in advertising

The German manufacturer confirmed the last Beetle will drive out of its plant in Mexico in July 2019 after it produces a line of ‘celebration models’. “The Beetle is one of those rare things; a product that escapes the gravity of its category to become a true cultural...

What will Tesco’s discounter brand Jack’s look like?

Tesco is readying the launch of Jack’s, its much-anticipated discounter that will challenge Aldi and Lidl. Will it take the shape of its rivals or burrow into the identity of its parent brand? Tesco declined to comment on any rumours regarding its new format, however...