by Katie Deighton | Feb 21, 2020 | Uncategorized
Killing Kittens, the social brand famed for its sex parties, has grown its community to 180,000 members and raised more than $1.5m in capital, despite being effectively blocked from advertising online. Frustrated by the status quo, it’s unveiling its own ad-supported...
by Katie Deighton | Feb 19, 2020 | Uncategorized
Nearly a year after its sale to American Express, restaurant reservation platform Resy plans to expand its marketing efforts in a bid to boost brand awareness. Its chief marketing officer plans to keep buying media in-house throughout it all. Amex bought Resy back in...
by Katie Deighton | Feb 15, 2020 | Uncategorized
Starbucks’ chief marketing officer, Matthew Ryan, is set to depart the role in March, passing the baton over to the company’s senior vice-president of digital customer experience, Brady Brewer. Ryan leaves after just under two years in the role. He landed the job in...
by Katie Deighton | Feb 14, 2020 | Uncategorized
After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing to decelerate marketing investment while “improving” the way it sells its classic brands to consumers. The company increased its global advertising and marketing spending by more...
by Katie Deighton | Feb 12, 2020 | Uncategorized
Del Taco has hired its former vice-president of marketing as chief marketing officer, welcoming QSR veteran Tim Hackbardt permanently back to the business after 17 years. Former KFC chief marketing officer Barry Westrum previously held the role, having joined in 2017....
