by Katie Deighton | Nov 16, 2019 | Uncategorized
Marie Gulin-Merle, formerly the chief marketing officer of Calvin Klein, has resurfaced as the vice-president of global ads marketing at Google, which is currently bolstering the star talent on its marketing team. Gulin-Merle will be responsible managing Google’s...
by Katie Deighton | Nov 16, 2019 | Uncategorized
Procurement is a two-way street that is not closed off to negotiation – agencies just have to get better at understanding contracts and payment models in order to be taken seriously at the final hour, says R3 Worldwide’s Melissa Lea. The managing director encouraged...
by Katie Deighton | Nov 14, 2019 | Uncategorized
With the likes of Caspar and All Birds on its client list, Red Antler has cemented itself as the go-to branding agency for startups and scale-ups. Now it’s diversifying its offering with Good Moose, a performance marketing shop designed for clients looking to scale...
by Katie Deighton | Nov 13, 2019 | Uncategorized
At Hollister, photoshoots are now called “content shoots”, models are treated like influencers and talent doubles as a reliable Gen Z research group. It’s the result of a “customer-centric” reorganization designed to move the brand firmly away from its unobtainable...
by Katie Deighton | Nov 12, 2019 | Uncategorized
Tesco has removed a poster featuring Melanie Brown from its Clubcard Plus campaign after the Spice Girl demanded to speak to chief executive Dave Lewis over the use of her image. Brown, aka Mel B, took to Instagram today (11 November) in a state of apparent confusion...
