by Katie Deighton | May 15, 2020 | Uncategorized
The coronavirus has sent publishers’ advertising revenues into decline, forcing many to lay off staff and hold back product developments. However, Refinery29 is bucking that trend with the launch of a new platform for the Latinx community, despite parent company Vice...
by Katie Deighton | May 15, 2020 | Advertising
In February, Decca Aitkenhead found herself taking magic mushrooms on a beach in Jamaica. She took a friend, ratioed one bad trip to two good, came some way to processing her dealings with mortality and experienced one of the best days of her life. Then she came home...
by Katie Deighton | May 14, 2020 | Uncategorized
Headspace has unveiled its first-ever TV campaign, designed to promote the meditation app’s offer of a free, year-long subscription to anyone who has been laid off in the US. The brand tapped Miami-based creative agency Gut to produce the 30-second commercial. True...
by Katie Deighton | May 12, 2020 | Uncategorized
Airbnb’s round of redundancies includes in-house marketers from its luxury and hotels divisions – two areas chief executive Brian Chesky earmarked for disinvestment. But those who work in growth marketing, experience design and creative have also been hit by layoffs....
by Katie Deighton | May 8, 2020 | Uncategorized
The story of ’Herstory’ starts and ends at Goodby Silverstein & Partners. Margaret Johnson, the agency’s chief creative officer, had launched Daughters of the Evolution as a side project in 2017 after searching for a platform to empower future female leaders. She and...
