by Katie Deighton | Jul 22, 2019 | Uncategorized
The New York Times is using its upcoming Food Festival as a testing bed for a revamped live events strategy – one which, like the rest of its content, sees its commercial team walk in step behind the direction of its editors. Much like publishers such as Condé Nast,...
by Katie Deighton | Jul 18, 2019 | Uncategorized
Vincent Bragg is, by all accounts, a successful businessman. He’s a chief executive and entrepreneur with multiple companies under his name and multiple media moguls in his address book. The resumes of his employees Toni Welch and Thomas Kurdy are no less impressive:...
by Katie Deighton | Jul 17, 2019 | Uncategorized
Kimberley Gardiner’s first eight months as Mitsubishi’s chief marketing officer have been nothing less than transformative, ushering in the creation of an in-house studio and agency colocation, among other practices. Structural changes have been inspired not by rival...
by Katie Deighton | Jun 29, 2019 | Uncategorized
Procter & Gamble’s record for supporting the LGBTQ+ community is near-immaculate in its consistency. But how does such a large multinational built on such a liberal brand purpose handle the hypocrisy of operating in countries where being gay leads to ostracization,...
by Katie Deighton | Jun 28, 2019 | Advertising
Reebok’s global head of marketing and brand management, Melanie Boulden, is leaving the company after just over a year to take up management role at Coca-Cola. Boulden has been named president and general manager of the Coca-Cola Company’s Venturing & Emerging...
