by Kate Kaye | May 14, 2021 | Online Marketing
When Amazon unveiled new digital ad products in 2019 to reach people who shop at its few brick-and-mortar AmazonFresh stores, company watchers forecasted the inevitable: eventually, advertisers would be able to connect in-store purchases made at Amazon-owned Whole...
by Kate Kaye | May 12, 2021 | Media
Facebook has provided few details about its mission to introduce a kids-aimed version of Instagram, but the company is under fresh scrutiny as a prominent critic of that plan, Sen. Ed Markey, a Massachusetts Democrat, unveiled a bipartisan bill on Tuesday that would...
by Kate Kaye | May 10, 2021 | Online Marketing
Ads promoting fraudulent sanitizers and specious coronavirus remedies or linking to fly-by-night websites selling overpriced masks still clog up the digital ad supply chain, companies that monitor advertising creative for programmatic ad firms say. While there has...
by Kate Kaye | May 7, 2021 | Online Marketing
Archery product maker Pure Archery Group has been on a three-year hunt for customer data, according to its director of marketing Jeff Suiter. Like other consumer product manufacturers, the Oregon-based sporting goods marketer — which makes products for hunting and...
by Kate Kaye | May 6, 2021 | Media
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the web’s oldest and best-known media brands. But despite CEO Hans Vestberg’s eventual disinterest in holding onto the legacy properties...
