by Kate Kaye | Dec 15, 2020 | Uncategorized
Facebook’s acquisition of CRM startup Kustomer is the latest – and biggest – sign that it is serious about allowing business marketers to better interact customers, while also allowing it to own more of the path to purchase. Here’s why. When Facebook announced in...
by Kate Kaye | Dec 2, 2020 | Uncategorized
Next week, Adobe is rolling out ‘visual similarity recommendations’ which offer AI-powered product suggestions based on what consumers are considering purchasing. And this on-the-fly use of visual interpretation and recommendation is just the start. Now that more...
by Kate Kaye | Nov 24, 2020 | Uncategorized
As Amazon boosts its connected TV content, audience and ad inventory, industry experts say its built-in base of brands selling on its platform will help propel growth even more. The allure: all that identifiable shopper data. Amazon was late to the connected TV...
by Kate Kaye | Nov 24, 2020 | Uncategorized
As Amazon boosts its connected TV content, audience and ad inventory, industry experts say its built-in base of brands selling on its platform will help propel growth even more. The allure: all that identifiable shopper data. Amazon was late to the connected TV...
by Kate Kaye | Nov 17, 2020 | Uncategorized
Google and ad tech players are jostling to develop ways to maintain personalized web targeting and campaign measurement that preserves accuracy without cookies. There’s no sign of industry agreeing on one standard solution, and some worry Google will only increase its...
