by Kate Kaye | Jul 30, 2021 | Media, The Programmatic Marketer
Custom algorithms for digital ad targeting and programmatic bidding have been a “thing” for a few years now, but as advertisers ingest more campaign data and demand more control over how it’s used, these systems have evolved and are getting more attention. Tech firms...
by Kate Kaye | Jul 28, 2021 | Data Regulation, FTC, Media
The Federal Trade Commission aims to toughen its approach to stopping data-related harms —and it wants help from people who understand ad tech. Staff from the FTC’s Division of Privacy and Identity Protection convened on yesterday to evaluate research on issues...
by Kate Kaye | Jul 27, 2021 | CCPA, Data Regulation, Media
“Why would I care about cookies?”The question was one privacy lawyer Odia Kagan heard from a client back before January 2020 when California’s privacy law went into effect, and companies engaged in cookie tracking thought there might be more wiggle room with the law....
by Kate Kaye | Jul 25, 2021 | Cheatsheets, Media
Google unveiled new details about when and how its Chrome browser division will roll out cookieless ad targeting and measurement methods in a color-coded timeline posted late on a summer Friday. The additional information is intended to help fulfill Google’s promises...
by Kate Kaye | Jul 23, 2021 | Media, privacy
The email address has become an increasingly important piece of information used to identify people for advertising, particularly as the efficacy of cookies and other tracking tech declines. Now, the Network Advertising Initiative has introduced a new way for people...
