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Why a digital-first mindset is now essential

We’re in the midst of a generational shift when it comes to consumer behaviour, with the majority of the population now millennial or younger. But for the first time in history, they are also digital natives. They have never known life without the internet. What does...

Digital marketing is accelerating – so what’s next?

In 2019, Hallam, Google’s Premier Partners Growing Businesses Online 2019 award winners, published one in a series of eBooks: The Future of Digital Marketing: 2019 and beyond. Covid-19 has ground the world to a halt, but has accelerated digital marketing, taking it...