by Julian Cannon | Jun 24, 2022 | Beyond Ads, Marketing on Platforms, Media
Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. Last month, the 67-year-old furniture, electronics and appliance brand released a series of new...
by Julian Cannon | Jun 23, 2022 | Brands in Culture, Business of TV, Online Marketing
The Boston Celtics aims to get as many eyeballs on its own brand — as well as its sponsors — as possible. In recent years, the team has gone after more integrated partnerships to make this possible. “We’ve got the traditional media and obviously the brand integrated...
by Julian Cannon | Jun 23, 2022 | Brands in Culture, Business of TV, Online Marketing
The Boston Celtics aims to get as many eyeballs on its own brand — as well as its sponsors — as possible. In recent years, the team has gone after more integrated partnerships to make this possible. “We’ve got the traditional media and obviously the brand integrated...
by Julian Cannon | Jun 17, 2022 | Equality and Opportunity, Online Marketing
Juneteenth became a federal holiday in 2021 and some brands and agencies are likely to celebrate it for the first time this year. The expansion of celebrating Juneteenth with a day off as well as recognition of the holiday at work, can demonstrate a company’s...
by Julian Cannon | Jun 16, 2022 | Brands in Culture, celtics, Online Marketing, vista
Vistaprint designs and supplies business cards, labels, banners and other kinds of branding and advertising materials for millions of small businesses around the world. It’s no wonder, then, that the company touts small businesses in its advertising, as doing so...
