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The importance of data collaboration for marketers

Data is everywhere. We collect so much of it that it’s become near impossible to make sense of the numbers without the help of technologies like machine learning (ML) and artificial intelligence (AI). For marketeers, these technologies have allowed the industry to...

The 4Ps plus purpose are the key to thriving in the 2020s

A new decade – one currently on pause, of course – but one that started with a degree of consensus that our industry has to change in order to survive. This is not a piece about COVID-19, but suffice to say the pandemic has surfaced the challenges and failings of...