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GDPR is here, but you haven’t seen anything yet

GDPR is here, but the hard work is only just beginning. Contrary to a view some hold, it is nothing like the millennium bug. Michael Baxter, editor of Data Protection Magazine, explains why GDPR remains so incredibly important. 25th May 2018, GDPR finally becomes...

D-day is finally upon us: what’s next?

Today may mark the GDPR deadline, but it is in fact, only the beginning.As business have been preparing for the new regulation, the fear of fines has often been the main driving force for becoming GDPR compliance. Yet, this shouldn’t be overshadowed by the main focus;...

5 Ways AI can Improve your PPC

With more and more budget being directed towards digital media, the PPC auction is becoming ever more competitive, making it a tough world for digital marketers. Could Artificial Intelligence (AI) be the answer? Today, AI is making great strides forwards, as computer...

Why Creative Matters in Mobile Advertising

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you must continue achieving profitable user acquisition in order to survive. However, mobile advertising is a constantly...