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Why are car ads running on an empty creative tank?

Jon Evans, chief marketing officer of System1, takes a look at why car ads are scoring so poorly on its software designed to rank creative.  The British motorist is not having a great 2021. Record fuel prices, road-blocking protesters, green guilt and empty pumps are...

Why Brad Pitt is losing to Clooney in the coffee wars

In real life, George Clooney and Brad Pitt are friends — they’ve made half a dozen films together, including the blockbuster Ocean’s 11 series. But now there’s one area where they’re bitter rivals: coffee commercials. Brad Pitt has just made his debut as De’Longhi’s...

How Paralympic ads could be even more effective

Jon Evans, chief marketing officer of System1, uses the organization’s research to explore how advertisers could better activate around the Paralympics. Over the last 21 years, we’ve seen the Paralympic movement become more recognized and more coordinated with the...