by John McCarthy | Dec 6, 2019 | Uncategorized
IAB Ireland has said it remains "extremely concerned” by incorrect reporting of digital audio audience numbers and has vowed to more regularly review its commercial standards after Maximum Media, the publisher of Her and Joe.ie, was caught using a click farm to boost...
by John McCarthy | Dec 6, 2019 | Uncategorized
Nike has followed up its first-ever 'Just Do It' ad in Germany with a spot showing German boxer Zeina Nassar recover from a knockdown - part of a wider series about how female athletes are battling societal norms. During her rise from the canvas, Nassar's life...
by John McCarthy | Dec 5, 2019 | Uncategorized
Spotify, the global music audio streaming service, each year unpacks the listening habits of users and unveils the artists and trends shaping the industry with its ‘Wrapped’ campaign. The data revealed the increasingly important role that podcasts are clearly taking...
by John McCarthy | Dec 2, 2019 | Uncategorized
The commercial wing of sports broadcaster and publisher Dazn is carving out a niche advising major brands like Nissan, Santander and Mastercard on how to best activate their expensively acquired football sponsorships on social media. The jewel in the crown of the...
by John McCarthy | Nov 22, 2019 | Uncategorized
As the subscription video on-demand (SVOD) war heats up with Disney and Apple entering the fray, Pornhub has unveiled a new membership model: the lifetime subscription. The adult entertainment provider has unveiled a marketing campaign around its 'LifePlan', having...
