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IAB UK: Digital ad spend growth slowed to 5% in 2020

The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn. The report, produced with PwC, looks to define spend in a year like no other. After years of consecutive growth, with year-on-year...

Digital ad spend growth slowed to 5% in 2020, says IAB UK

The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn. The report, produced with PwC, looks to define spend in a year like no other. After years of consecutive growth, with year-on-year...

Has Snap laid the foundations for AR to be taken seriously?

Augmented reality (AR) tech matured during the pandemic. For some clients, the shiny new gimmick became a brand-building, product-selling reality. Estée Lauder is the latest to show confidence in the product by recently launching a ‘try-on’ augmented reality...