by John McCarthy | Sep 16, 2019 | Uncategorized
Publishers are starting to see cracks in the businesses of the seemingly indomitable digital advertising leaders that disrupted their own industry. That was the message ringing loud and clear at Dmexco 2019, as publishers expressed the belief that the scales are...
by John McCarthy | Sep 15, 2019 | Uncategorized
Twitter’s latest guerilla advertising has wrought condemnation from San Francisco city hall with one official warning the social media company “our sidewalks are not to be used for billboards”. A guerilla ad campaign littered the city with quirky Twitterisms in...
by John McCarthy | Sep 15, 2019 | Uncategorized
YouTube is removing paid ad views from its Music Chart in order to grant a fairer reflection of artist popularity, rather than their marketing budgets. Record execs could previously game the system by driving up views with a paid advertising push on the platform, but...
by John McCarthy | Sep 13, 2019 | Uncategorized
Dr Johnny Ryan, privacy advocate, and Brave browser thought leader conducted a provocative Dmexco fringe presentation this week exploring what he sees as the increasingly questionable legality of real-time bidding under GDPR. In an outlandish, but plausible...
by John McCarthy | Sep 11, 2019 | Uncategorized
93% of all UK consumers worry about how brands use their data, according to cross-generational research from Adobe. Adobe explored the nuances in digital behaviour across 1,200 UK consumers in the Gen Z (1996-present day), millennial (1977-1995), Gen X (1965-1976) and...
