by John McCarthy | Jul 18, 2019 | Advertising
As Sainsbury’s celebrates its 150th birthday it has created an inclusive pop-up store for the deaf called Signsbury’s in the hopes it will raise awareness about hard-of-hearing people and help the public better communicate with them. The store in Bath has...
by John McCarthy | Jul 17, 2019 | Uncategorized
Papa John’s UK has created the world’s first pizza for bees, a stunt shining a light on a new honey-drizzled, spicy pizza and helping to raise awareness about the decline of the majestic pollinator. ‘The Bee Sting’ launches today (17 July), and is being marked with a...
by John McCarthy | Jul 17, 2019 | Uncategorized
“Boris, Jeremy and Brexit” are to blame for a slump in UK marketing spend according to the director general of the IPA. Speaking ahead of the release of the Q2 2019 IPA Bellwether Report, which has seen a three-month window of 8.7% budget growth reduced to 0.0%, Paul...
by John McCarthy | Jul 17, 2019 | Uncategorized
Amazon is offering consumers $10 of credit in exchange for tracking their shopping habits and the promotions of rival retailers. To get the edge over rivals Walmart and Target in, the company is using its Amazon Prime Day marketing onslaught to coerce its shoppers to...
by John McCarthy | Jul 16, 2019 | Uncategorized
Dedicated 'voice' agencies are on the rise. But is there enough demand from clients for them to thrive? Last week, Voiceworks launched in the UK claiming to be the "world’s first full-service, voice-first consultancy" with a promise to "push the boundaries" to...
