by John McCarthy | Apr 21, 2021 | Uncategorized
The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn. The report, produced with PwC, looks to define spend in a year like no other. After years of consecutive growth, with year-on-year...
by John McCarthy | Apr 21, 2021 | Uncategorized
The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn. The report, produced with PwC, looks to define spend in a year like no other. After years of consecutive growth, with year-on-year...
by John McCarthy | Apr 21, 2021 | Uncategorized
Loathed by fans, lambasted by pundits, players and politicians, football’s newly announced European Super League (ESL) has been met with fury. After a launch ridiculed as a PR own goal, The Drum investigates the marketing challenges facing football's newest – and most...
by John McCarthy | Apr 20, 2021 | Uncategorized
Augmented reality (AR) tech matured during the pandemic. For some clients, the shiny new gimmick became a brand-building, product-selling reality. Estée Lauder is the latest to show confidence in the product by recently launching a ‘try-on’ augmented reality...
by John McCarthy | Apr 15, 2021 | Uncategorized
This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here Welcome back to your Future of Media briefing from media editor John McCarthy. This week we've been inundated with ID talk and preparing for our TV deep-dive later this month. ...
