by John McCarthy | Aug 11, 2020 | Uncategorized
Heineken recently announced a huge gear change in its alcohol marketing by entering into ‘the largest ever single sponsorship deal involving a non-alcoholic beer brand’, replacing Amstel as a Uefa Europa League sponsor. Hans Erik Tuijt, Heineken global sponsorship...
by John McCarthy | Aug 6, 2020 | Uncategorized
This is an extract from The Drum's Future of Media briefing. You can subscribe to it here if you'd like it your inbox once a week. Welcome back. John McCarthy here. It's been another busy week. I'm happy to share another Future of Media briefing filled with lots of...
by John McCarthy | Aug 6, 2020 | Uncategorized
ITV was one of the first UK broadcasters to sound the pandemic ad revenue damage horn. After publishing its first half results, we can now see the real effect of the downturn on the corporation, with ad revenue for the pandemic-hit April to June quarter tumbling 43%....
by John McCarthy | Aug 6, 2020 | Uncategorized
Huge disruption to media consumption and production makes 2020’s Ofcom Media Nations report (released today) quite the oddity, with long stints at home plus surges in free time and digital consumption shaking up ingrained behaviours. We’ve adopted new habits. The big...
by John McCarthy | Aug 5, 2020 | Uncategorized
Advertisers are being urged to be funny again to give the public an escape from the dark realities of modern life. But how do you come up with jokes and make people laugh when you're fighting for your own livelihood in one of the darkest periods in modern times?...
