by John McCarthy | Feb 15, 2019 | Uncategorized
TV guides are still performing strongly in the age of connected TV and digital guides according to 2018 audited figures from the Audit Bureau of Circulations (ABC). The four largest cumulative circulations for the year were held by TV Choice, The Economist, What’s On...
by John McCarthy | Feb 14, 2019 | Uncategorized
Dentsu has reported organic growth of 3.4%, bringing in 1,018,512m yen in 2018 revenue, up 7.2% on 2017. Company president and chief executive Toshihiro Yamamoto said “2019 heralds a new stage” for Dentsu. The 117-year-old Tokyo-based holding company, which counts...
by John McCarthy | Feb 14, 2019 | Uncategorized
Isba, the voice of British advertisers, has voiced its displeasure at a provocative campaign from another UK advertising body, the IAB, which is urging 'clickhead' marketers to adopt better online advertising measurement standards. The tongue-in-cheek campaign from...
by John McCarthy | Feb 13, 2019 | Uncategorized
The Interpublic Group of Companies (IPG) has reported a fourth-quarter net revenue increase of 13.3% to $2.41bn, topping off a year that saw the agency network deliver growth of 7.5% to post $8.03bn in net revenue. The growth comes as rivals like WPP and...
by John McCarthy | Feb 13, 2019 | Uncategorized
Verizon Media-owned TechCrunch is diversifying its revenue streams with the rollout of a paid subscription model called Extra Crunch. The publisher said members will get access to exclusive deep-dive articles, tools like a rapid read mode and a list builder which...
