by John McCarthy | Oct 26, 2021 | Uncategorized
Research from the Association of Online Publishers (AOP) and Deloitte has laid out the mixed returns of the industry – despite 92% of members reporting positive revenue growth, 67% have said cost-cutting remains a high priority. The survey of 16 UK digital publishers,...
by John McCarthy | Oct 26, 2021 | Uncategorized
The latest IPA Bellwether report claims UK marketers are to see the biggest boost to budgets in four years. But one outlier is the out-of-home (OOH) sector, which is the only main media category to record a net cut. The Drum explores why. As per the research (here),...
by John McCarthy | Oct 22, 2021 | Uncategorized
Comedian Joe Lycett has held energy giant Shell to account for its climate promises in a shit-talking parody ad from broadcaster Channel 4. The imposter ad was created to promote Lycett’s investigation of Shell, Joe Lycett vs the Oil Giant. In the show he will look to...
by John McCarthy | Oct 22, 2021 | Uncategorized
As we take a Deep Dive into how the pandemic has sped up the globalization of the marketing industry, The Drum looks at some of the media trends marketers will have to be aware in 2022 no matter where they are in the world. In the modern era, top marketers are tasked...
by John McCarthy | Oct 21, 2021 | Uncategorized
First, be sure to check out our Globalization Deep Dive, where we explore the biggest issues facing global marketers. Next, a reminder that we’re gearing up our Cop26 coverage and will be on the ground in Glasgow – if you’re there, let us know. Ad budgets UK ad...
