by John McCarthy | Jul 29, 2021 | Uncategorized
Have you heard? Ad spend is back? As per AA/Warc this morning, we've seen the fastest UK ad spend growth ever recorded (tracking started in 1982). This trend even includes the 2008 recession. Some notes: Digital is now 70p of every £1. Growth will hit 18.2% in 2021...
by John McCarthy | Jul 29, 2021 | Uncategorized
Adland has a penchant for celebrating creative, but often forgotten are those planning, buying and executing the campaigns. Meet the Media Minds sees The Drum address that imbalance and dig into the models and strategy of the world’s biggest media agencies. This...
by John McCarthy | Jul 29, 2021 | Uncategorized
Shaking off the effects of the pandemic and countless lockdowns, the UK is set to see ad spend grow 18.2% to £27.7bn in 2021, according to the latest report from the Advertising Association and Warc. Never before has such a dramatic surge been recorded by the...
by John McCarthy | Jul 27, 2021 | Uncategorized
Welcome to So You Want My Job? Each week we ask the people working in some of the industry’s coolest jobs about how they got where they are. Along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully, our interviewees can inspire...
by John McCarthy | Jul 27, 2021 | Uncategorized
The Guardian Media Group (GMG) has announced statutory results for the 12 months to March 28 2021, a year where its revenue model was put under severe strain during a historic push to profit. Nonetheless, the growth in subscriptions and support proved to see it...
