by John McCarthy | Oct 27, 2020 | Uncategorized
There’s no shortage of people out there claim that the advertising industry is changing. As part of the Agencies4Growth Festival, The Drum sat down with top agency and client execs to separate the supposed shifts from the real ones and find out in real terms how...
by John McCarthy | Oct 26, 2020 | Uncategorized
Publishers are heralding their audience insights and relationships as keen informers of marketing strategy, but they have their work cut out for them being heard in a saturated market. As part of The Drum's Agencies4Growth festival, The Economist’s Becky McKinlay,...
by John McCarthy | Oct 23, 2020 | Uncategorized
Procurement is often a dreaded word for agencies – but it needn't be. As part of The Drum's Agencies4Growth festival, Trinity P3's Julian Barrans and Essence's Alex Woodford explained how the two sides can strike up a mutually beneficial relationship and even ditch...
by John McCarthy | Oct 22, 2020 | Uncategorized
This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week. John McCarthy here. I'm just back from a birthday bash break. This week I disengaged with the media; except games, Netflix, TV and live...
by John McCarthy | Oct 22, 2020 | Uncategorized
As part of Agencies4Growth Festival, Peter Czapp, director at the Wow Company, shared three top tips for agency growth in 2021. Czapp is the director of Wow, an accountancy practice that specialises in helping agencies build profitable and sustainable businesses. He...
