Select Page

KFC awards media account to creative agency W+K

In a surprise move, KFC has awarded its US media account to Wieden + Kennedy, its creative agency of three years. The move displaces Spark Foundry, the Publicis agency which had been handling the media account since 2017. It forms part of a concerted effort by KFC to...

Standard Chartered extends Liverpool FC sponsorship to 2022/23

Standard Chartered is banking on Liverpool Football Club for a further four seasons after agreeing to an extension of its existing sponsorship arrangement through to 2022/23 for an undisclosed sum. Standard Chartered first signed with the club back in 2010, initially...

Samsung toys with consumers with TV ‘blackout’ campaign

Samsung is to adopt an unconventional advertising approach for its newest range of QLED televisions by scrapping the type of glossy high definition gushing which typifies TV advertising in favour of a burst of static and a black screen. Purposefully designed to strike...

Samsung toys with consumers with TV ‘blackout’ ad

Samsung is to adopt an unconventional advertising approach for its newest range of QLED televisions by scrapping the type of glossy high definition gushing which typifies TV advertising in favour of a burst of static and a black screen. The ad was purposefully...