Select Page

In-app pandemic shopping busts Christmas record in Europe

Shopping app usage has hit a new high   The State of Shopping App Marketing, produced by Appsflyer, rests on proprietary global data gleaned from 2.3bn non-organic app installs spanning 1,800 apps, 14 billion conversations and 390bn sessions. Across the UK, shopping...

Marketing and comms disconnect damaging strategy, says CMO report

Why aren’t marketing and comms aligned? Insights were gleaned from a survey of 150 brand leaders, together with a dozen in-depth interviews with top execs from the likes of IBM ad Nokia. Among marketers, the blame is laid squarely on the emergence of functional silos,...

Twitch is testing mid-roll ads, and here’s why you should care

Twitch is eyeing a potentially lucrative new revenue stream by ’experimenting’ with the display of adverts mid-stream to some non-subscribers. The commercials run across both affiliate and partner channels, with creators receiving their share of revenues.  What is...