by John Glenday | Nov 24, 2020 | Uncategorized
A new report from the Institute of Practitioners in Advertising (IPA) has specified five core relationship models governing effective marketing over the coming decade as it looks to help brands and agencies navigate an evolving consumer landscape. The Future of Brand...
by John Glenday | Nov 23, 2020 | Uncategorized
Johnnie Walker, Smirnoff and Guinness owner Diageo has set out 25 goals in its ‘Society 2030: Spirit of Progress’ plan as part of its ‘Decade of Action’ as it aims to achieve sustainable development targets set by the United Nations. Diageo’s efforts will be focussed...
by John Glenday | Nov 20, 2020 | Uncategorized
You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re exploring The Body Shop’s first Christmas ad, which showcases the talent of...
by John Glenday | Nov 20, 2020 | Uncategorized
Digital news and lifestyle platform BuzzFeed has swallowed up the HuffPost news aggregator and blog for an undisclosed price to create an online media colossus. The all-share deal will enable both firms to streamline operations by sharing content and doubling up on...
by John Glenday | Nov 19, 2020 | Uncategorized
M&C Saatchi is installing a new leadership team as it seeks to move on from an accounting scandal which has dogged the company over the last year. The major shakeup of the agency group's board will see three of its co-founders – executive chairman Jeremy Sinclair;...
