by John Glenday | May 25, 2018 | Uncategorized
PlayStation has opted to extend its association with the Uefa Champions League for a further three years, ensuring that the Sony Interactive Entertainment brand will be given prominent positioning on the field through to 2021. Sony has been a sponsor of the European...
by John Glenday | May 24, 2018 | Uncategorized
In a surprise move, KFC has awarded its US media account to Wieden + Kennedy, its creative agency of three years. The move displaces Spark Foundry, the Publicis agency which had been handling the media account since 2017. It forms part of a concerted effort by KFC to...
by John Glenday | May 24, 2018 | Uncategorized
Standard Chartered is banking on Liverpool Football Club for a further four seasons after agreeing to an extension of its existing sponsorship arrangement through to 2022/23 for an undisclosed sum. Standard Chartered first signed with the club back in 2010, initially...
by John Glenday | May 24, 2018 | Uncategorized
Samsung is to adopt an unconventional advertising approach for its newest range of QLED televisions by scrapping the type of glossy high definition gushing which typifies TV advertising in favour of a burst of static and a black screen. Purposefully designed to strike...
by John Glenday | May 24, 2018 | Uncategorized
Samsung is to adopt an unconventional advertising approach for its newest range of QLED televisions by scrapping the type of glossy high definition gushing which typifies TV advertising in favour of a burst of static and a black screen. The ad was purposefully...
