by John Glenday | Sep 17, 2020 | Uncategorized
What is VMLY&Rx? VMLY&Rx will service high-value pharmaceutical firms outside the US which specialise in complex prescription medicines. VMLY&Rx supercedes the Sudler brand, which will be retired internationally. The new agency launches with immediate effect, offering...
by John Glenday | Sep 17, 2020 | Uncategorized
Shopping app usage has hit a new high The State of Shopping App Marketing, produced by Appsflyer, rests on proprietary global data gleaned from 2.3bn non-organic app installs spanning 1,800 apps, 14 billion conversations and 390bn sessions. Across the UK, shopping...
by John Glenday | Sep 16, 2020 | Uncategorized
Why aren’t marketing and comms aligned? Insights were gleaned from a survey of 150 brand leaders, together with a dozen in-depth interviews with top execs from the likes of IBM ad Nokia. Among marketers, the blame is laid squarely on the emergence of functional silos,...
by John Glenday | Sep 16, 2020 | Uncategorized
Twitch is eyeing a potentially lucrative new revenue stream by ’experimenting’ with the display of adverts mid-stream to some non-subscribers. The commercials run across both affiliate and partner channels, with creators receiving their share of revenues. What is...
by John Glenday | Sep 15, 2020 | Uncategorized
Facebook has vowed to establish an information hub to stand as a bulwark against a rising tide of climate denialism. The fact-based initiative will seek to counter falsehoods and misinformation by furnishing users with reams of facts, figures and data. Why does...
