by jim cooper | Feb 22, 2021 | Media, mediabuyingbriefing
Kamran Asghar, co-founder and CEO of 20-year-old independent media shop Crossmedia, makes no secret of his disdain for holding-company agency structure, and how the unbundling of media from creative agencies led to all manner of bad behavior that’s only gotten cleaned...
by jim cooper | Feb 15, 2021 | Media, mediabuyingbriefing
Just over a year ago, senior marketing editor Kristina Monllos reported how artificial intelligence and machine learning in media buying had largely failed to “enable machines to tap data about specific audiences so as to create automated campaigns across different...
by jim cooper | Feb 12, 2021 | Online Marketing
This article was reported on — and first published by — Digiday sibling Modern Retail. Agencies are popping up with promises to shepherd brands into the gaming ecosystem. Driven by the forthcoming direct listing of Roblox, plus the juggernaut success of Animal...
by jim cooper | Feb 8, 2021 | Media, mediabuyingbriefing
IPG, which is about to announce its full-year 2020 financial results this week on Feb. 10, appears to have weathered 2020 decently, if you ask Daryl Lee, who globally runs Mediabrands, the media network that houses UM and Initiative as well as business units Reprise,...
by jim cooper | Feb 1, 2021 | agency, agency future predictions, Media
The recent news that independent creative agency Mother was launching its own media arm, Media by Mother, represents just the latest crest in a wave of joint efforts by media and creative agencies to win business and deliver better results for clients. One significant...
