by jim cooper | Jun 4, 2021 | Eventrecap, Future of TV
Last year will likely be remembered as a key inflection point in the history of the TV industry. Against the backdrop of the Covid-19 pandemic, we saw audiences switch to streaming in droves, CTV advertising spend soar and upfront destabilized by cancellations and...
by jim cooper | May 27, 2021 | Online Marketing
This article was reported on — and first published by — Digiday sibling Glossy. Google Shopping is used by more than 6,000 brands and merchants. But getting in front of shoppers via a Google search has always meant paying tens of thousands of dollars for a promoted...
by jim cooper | May 25, 2021 | Online Marketing
This article was reported on — and first published by — Digiday sibling Glossy. While fashion brands in the U.S. are working hard to reopen stores, they’ve been slower to move their employees back into offices. But, now that vaccinations are becoming widespread and...
by jim cooper | May 13, 2021 | Media
With the Newfront presentations recently finished and the TV networks’ upfront presentations taking place next week (not including those who pitched agencies and clients individually), the marketplace — and the expected contentious negotiations over that marketplace —...
by jim cooper | Apr 27, 2021 | Media
As Digiday continues to expand its news team and media business, we’re excited to welcome Michael Bürgi to the Digiday staff as our senior editor, media buying and planning. Along with continuing to author our weekly Digiday+ Media Buying Briefing, Bürgi will be...
