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What today’s virtual B2B event checklist looks like

Virtual events have taken the B2B world by storm out of necessity. Still, there’s a lot to learn about how to make them a success. eMarketer’s principal B2B analyst Jillian Ryan shares her tips for needs to happen before, during and after a virtual event. Before the...

eMarketer: adoption of collaboration tools surges amid pandemic

While companies have been quick to pivot to a distributed workforce model, many employees are feeling unclear about their responsibilities. That’s sparked a significant surge in collaboration tools. Here are the facts, figures and few best practices from eMarketer’s...

B2B marketing during Covid-19: 8 transformations to stay ahead

What do business-to-business companies need to do to survive within the current climate. eMarketer B2B analyst Jillian Ryan offers these eight solutions. As the coronavirus pandemic continues to impact the global economy, business-to-business companies are figuring...