Viewers will see a quartet of storylines in the amount of time it takes to twist open a bottle of Heinz and tap the 57 to get the ketchup flowing.
The 104-year-old spokesnut's service is scheduled for the game's third quarter.
Rainn Wilson is set to star in the ‘Pizza! Pizza!’ chain’s first Super Bowl campaign.
This cryptic tweet is surely a new way to drum up attention for a Super Bowl spot.
Teasers released Tuesday suggest digging a huge hole can help solve everyday problems.