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Papa Shaq? Shaquille O’Neal joins Papa John’s

by | Mar 22, 2019 | Uncategorized

Papa John's International took a big, tall step toward moving on without its founder, announcing retired NBA star Shaquille O'Neal as a paid endorser, restaurant investor and board member.The pizza chain long featured founder John Schnatter in its marketing,...

MillerCoors sues AB InBev over corn syrup campaign

by | Mar 22, 2019 | Uncategorized

The suit, MillerCoors LLC v. Anheuser-Busch Companies LLC, was filed Thursday in U.S. district court for the western district of Wisconsin. "The recent Bud Light campaign is truthful and intended to point out a key difference from Miller Lite and Coors Light. Those...

Sabra names Mondelez’s Jason Levine as its new CMO

by | Mar 18, 2019 | Uncategorized

Sabra is naming Jason Levine as its chief marketing officer, pulling the marketer away from sweet treats such as Oreo as it aims to further expand consumption of its leading hummus.Levine has spent 19 years Mondelez International and its predecessors, Kraft Foods...