Orangetheory Chief Brand Officer Kevin Keith discusses the fitness chain’s classes with music curated by DJ Steve Aoki and more marketing strategies.
Sibling chains Popeyes and Tim Hortons are also part of the U.S. media review.
The health care provider also names chief health officer and other executives as it aims to expand.
M&M’s, Skittles or Snickers had appeared during the Super Bowl annually since 2010.
The comedic actress credited her Snickers Super Bowl commercial for boosting her career in 2010.