by Jessica Wohl | Jun 14, 2019 | Uncategorized
Marketer participation at Cannes continues to rise, with brands planning to host more panels and events this year. But what exactly do marketers get out of the expensive getaway to the south of France? We address that question on this week's Marketer’s Brief podcast,...
by Jessica Wohl | Jun 8, 2019 | Uncategorized
General Mills is trying to squelch rumors about its ongoing North American agency review without divulging too much about the process. "We seem to have struck a nerve," Chief Marketing Officer Ivan Pollard wrote in a statement issued late Friday. "Whilst we do not...
by Jessica Wohl | Jun 6, 2019 | Uncategorized
Tony Hawk, over the years, has hawked everything from Mtn Dew and McDonald’s to his own video games and clothing. Yet, when he starred in a Bagel Bites commercial in 2002, some fans questioned whether the skateboarding legend was selling out. Now, he’s reuniting with...
by Jessica Wohl | Jun 6, 2019 | Uncategorized
Darren Criss stars in a commercial disguised as a movie trailer that has all the cheesiness one would expect from Taco Bell. For the fourth limited-time run of Nacho Fries, Taco Bell is back with another movie-themed campaign. Criss stars as Zack Collins, a singer...
by Jessica Wohl | Jun 5, 2019 | Uncategorized
Charlie Chappell didn’t need to go far to research the popularity of Twitch, where people watch live streams of other people play video games. While Chappell says he’s no longer much of a gamer himself, his 12- and 17-year-old sons helped confirm the platform’s...
