by Jessica Wohl | Sep 17, 2019 | Uncategorized
Pizza Hut and Cheez-It are collaborating on an item clearly made for the Instagram accounts of hungry college students. The brands have cooked up Stuffed Cheez-It pizza, a limited-time product that appears to resemble an oversized stuffed Cheez-It cracker or perhaps...
by Jessica Wohl | Sep 14, 2019 | Uncategorized
McDonald’s has chosen Wieden & Kennedy, New York as its lead creative agency in the U.S., delivering a blow to Omnicom Group’s DDB three years after it emerged the victor in the chain’s creative shootout. The move toward an independent creative agency is a major shift...
by Jessica Wohl | Sep 12, 2019 | Uncategorized
Popeyes isn’t ready to sell more chicken sandwiches just yet, so it cooked up a way to promote the product despite a shortage. BYOB, in this case, stands for "bring your own bun." The campaign comes after the Popeyes chicken sandwich proved so successful after its...
by Jessica Wohl | Sep 10, 2019 | Advertising
Wendy’s Co. is gearing up to win a much bigger bite of the U.S. breakfast business with an expansion plan that might boost business in the long run but will eat into near-term profitability. The burger chain said Monday that it plans to bring breakfast items across...
by Jessica Wohl | Sep 10, 2019 | Advertising
Wendy’s Co. is gearing up to win a much bigger bite of the U.S. breakfast business with an expansion plan that might boost business in the long run but will eat into near-term profitability. The burger chain said Monday that it plans to bring breakfast items across...
