by Jessica Davies | Mar 18, 2019 | Media, UK
News UK wants in on the influencer marketing game. The owner of The Times, Sunday Times and The Sun newspapers has created an independent influencer agency in order to carve out a new revenue stream beyond traditional advertising. The agency, called The Fifth,...
by Jessica Davies | Mar 13, 2019 | Media, UK
To the programmatic ad vet, unified ad auctions are nothing new. But it’s only in 2019 that they will become the default, thanks to Google entering the fray. Google’s news last week that it will introduce a unified auction into its ad server, along with switching its...
by Jessica Davies | Mar 12, 2019 | Advertising
Any big change Google makes creates waves for the rest of the market. Its pledge to shift from a second-price to a unified first-price auction is no exception. A period of flux will follow once the market readjusts to first-price auctions being the norm. But as with...
by Jessica Davies | Mar 5, 2019 | Media, UK
The Financial Times has bought a controlling stake in consumer publisher The Next Web, marking its first acquisition in continental Europe. The FT didn’t disclose the terms of the deal, which will see it take ownership of the Amsterdam-based media company’s website...
by Jessica Davies | Mar 5, 2019 | Media, UK
Apple has released another version of its anti-tracking update, this time affecting first-party as well as third-party data cookies. The platform’s first Intelligent Tracking Prevention, released in 2017, was intended to protect user privacy by restricting the ability...
