by Jessica Davies | Sep 19, 2019 | Media, UK
Vice Media has revealed a major global restructure which will see the publisher’s international digital teams work more cohesively and under a single, global revenue and operational target for the first time. Like many digital publishers that have expanded fast...
by Jessica Davies | Sep 18, 2019 | Media, UK
Some publishers have enjoyed a bit of a programmatic-ad-revenue windfall in the immediate aftermath of Google’s full rollout of a first-price auction. After months of testing first-price auctions on 10% of inventory that runs through Google Ad Manager, the tech giant...
by Jessica Davies | Sep 17, 2019 | Media, UK
Ad tech execs have a new concern that’s moving to the front burners: the specter of Apple extending Safari’s mobile and desktop anti-tracking blocks to Apple’s in-app environment. There is good reason for the jitters. Apple has taken a no-nonsense approach to...
by Jessica Davies | Sep 13, 2019 | Media, UK
Before August, digital sports publisher GiveMeSport had struggled with a page-load speed problem. Its 5-year-old site had become cluttered with ads and heavy code causing its user experience to suffer and individual page loads to take up to 20 seconds, according to...
by Jessica Davies | Sep 11, 2019 | Media, UK
Making sense of ad tech’s tent pole conference Dmexco in Cologne, Germany, isn’t easy. Spread across nine airplane hangers, the two-day trade show can quickly become a messy blur of sprawling stands filled with ad tech vendors touting newfangled terms, and making bold...
