by Jessica Davies | Nov 14, 2018 | Media, UK
In Europe, publishers have faith in alliances. The reason why comes down to simple math: Together they stand a better chance of competing with Google and Facebook for digital ad spend than they do alone. That’s why, despite the many setbacks of previous attempts,...
by Jessica Davies | Nov 12, 2018 | Media, UK
For the Financial Times, audio is proving an effective way to attract young audiences. So much so, that in the last three months the publisher has ramped up its marketing of subscriptions to its podcast audiences, 60 percent of which are aged between 22 and 37 years...
by Jessica Davies | Nov 8, 2018 | Media, UK
The Guardian wants to get under the hood of what role news organizations can have on voice-activated devices. The publisher has assigned four dedicated employees — a developer, audio producer, designer and product lead — to figure out what kinds of stories and formats...
by Jessica Davies | Nov 6, 2018 | Media, UK
More publishers want to crack down on rogue cookies on their sites. For publishers, monitoring which cookies are dropped on their sites in the name of programmatic advertising takes effort. The General Data Protection Regulation has added another layer of pressure —...
by Jessica Davies | Nov 1, 2018 | Media, plusgeneral, UK
Now the dust has settled more firmly over the General Data Protection Regulation, certain ad-buying trends are becoming easier to spot. One that has attracted attention among certain vendors and publishers is a rise in ad rates, which some ad tech vendors have...
