by Jessica Davies | Jan 16, 2019 | Media, UK
When the General Data Protection Regulation arrived last year, The New York Times didn’t take any chances. The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on...
by Jessica Davies | Jan 15, 2019 | Media, UK
For subscriptions publishers like the Financial Times, cultivating regular reading habits with younger generations is essential to securing future paid customers. That’s why the publisher has established a long-term program to get school kids and teachers regularly...
by Jessica Davies | Jan 14, 2019 | Media, UK
Politico Europe is hitting its stride with subscriptions revenue. The publisher rolled out six paid-for products in 2018, leading to 50 percent growth in revenue compared to 2017. Last year, Politico Europe generated just under €20 million ($23 million) in revenue,...
by Jessica Davies | Jan 9, 2019 | Media, UK
The digital ad industry has long played whack-a-mole with fraudsters, and 2019 will be no different. A mammoth mobile in-app fraud scandal uncovered last October was a stark reminder of how sophisticated and tenacious fraudsters are. While initiatives like ads.txt...
by Jessica Davies | Jan 7, 2019 | Media, UK
When No. 10 Downing Street got in touch with The Spectator last November and requested to write a rebuttal to an article published the previous week, the publisher knew it was on to something. The article in question was a deep legal analysis of British Prime Minister...
