Select Page

WTF is a unified ad auction?

To the programmatic ad vet, unified ad auctions are nothing new. But it’s only in 2019 that they will become the default, thanks to Google entering the fray. Google’s news last week that it will introduce a unified auction into its ad server, along with switching its...

WTF is Apple’s latest anti-tracking update?

Apple has released another version of its anti-tracking update, this time affecting first-party as well as third-party data cookies. The platform’s first Intelligent Tracking Prevention, released in 2017, was intended to protect user privacy by restricting the ability...