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What is gamification in marketing?

Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun experience with your brand will help customers to remember your...

Appetite Creative’s best examples of rich media ads

Rich media ads have been around for several years now. But even though they are not new to most users, new technologies are being developed every year and new ad formats being tested and used by companies aiming to achieve ever-higher clickthrough rates (CTR). So, if...

Building reputation in 2021 for B2B businesses

In the final stretch of one of the most challenging years in the history of most businesses worldwide, Appetite – as part of The Talking Giraffe Webinar Series – promoted one last session in 2020, focusing on reputation. In such a critical moment for so many B2C and...

What happens when brands stand for something?

In 2021, we shouldn’t need to debate whether brands should or not stand for something good. The real question lies in what should brands stand for? How does a brand decide its stance and what issues should it should get involved in?  First, let’s tackle why should...

How are rich media ads different from other ad formats?

For those looking to shake things up and elevate their ad game, consider different ad formats or creating rich media ads. Given that these are our areas of expertise, we've decided to share our knowledge to help you understand what rich media ads are; what types exist...