by Jenny Stanley | Oct 15, 2021 | Uncategorized
Customers expect more from brands. They want to feel a connection and to get a sense of what the brand represents. Brands can capitalize on this expectation by offering customers a more in-depth experience through the packaging of products. Connected packaging enables...
by Jenny Stanley | Oct 13, 2021 | Uncategorized
Packaging covers or contains a product and helps to market and differentiate it. But the role of packaging is changing as it incorporates new technologies that make it interactive and dynamic. One of these technologies is augmented reality (AR). How does augmented...
by Jenny Stanley | Oct 8, 2021 | Uncategorized
UK-based alcoholic drinks producer Halewood Artisanal Spirits today launched a spooky app-based game in time for Halloween with its unconventional spiced rum brand Dead Man’s Fingers. In partnership with digital experiences studio Appetite Creative, the award-winning...
by Jenny Stanley | Oct 4, 2021 | Uncategorized
Packaging is a vital marketing element. It’s the thing that can make or break a product. Will the consumer focus on your product and buy it or move on to something else? The packaging will be a deciding factor. Therefore, packaging should be a strategy and a solution,...
by Jenny Stanley | Aug 30, 2021 | Uncategorized
Nowadays, we can do just about everything online, including shopping. Sellers can use their e-commerce websites to attract potential customers, connect with them and drive sales. Researchers predict that 95% of purchases will be made online by 2040. However, if a...
