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The logistics of how intelligent packaging works

Intelligent packaging is one aspect of smart packaging. Essentially, it’s about bridging the gap between the physical experience and the digital world. It is how the internet of things (IoT) applies to the packaging of goods. It extends and enables connectivity...

How brands can use augmented reality for product packaging

Packaging covers or contains a product and helps to market and differentiate it. But the role of packaging is changing as it incorporates new technologies that make it interactive and dynamic. One of these technologies is augmented reality (AR). How does augmented...