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Audi retains BBH after lengthy review

Audi has retained BBH to manage its creative business following a final pitch against Engine. The car marque’s move in April to review its relationship with BBH London came as a surprise to the industry, not least because the four-decades long partnership had resulted...

David Pemsel resigns from Premier League before starting

Former Guardian chief executive David Pemsel has stepped down from the top job at the Premier League less than two months after accepting the role. It comes after a slew of media reports containing allegations about his private life. Pemsel was due to officially start...

Sports Direct to rebrand to Frasers Group

Sports Direct is to rebrand as the Frasers Group in the latest turnaround plan set out by owner Mike Ashely. Sports Direct said the proposed rebrand, which shareholders will vote to approve on 16 December, will “reflect the changing profile and consumer proposition of...