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Inside Spanish football league La Liga’s plans for Asia

Spanish football league La Liga has been slowly trying to internationalise, striking rights deals with key distributors in the US and Asia and growing its global team from 60 to 600 in just a few years. Its new marketing director for APAC recently caught up with The...

Bumble appoints BBDO India after launching first ad campaign

Bumble has appointed BBDO India to its creative account following the launch of its first campaign in the region. Known predominantly as a dating app, it's been trying to get more women to realise that it can also be used to forge friendships and business connection. ...