by Jenni Baker | Oct 26, 2021 | Uncategorized
The Drum has partnered with Whalar to launch a one-day virtual event, taking place on November 15, that will inspire marketers to think bigger about influencer marketing, hear what’s next on the horizon and learn why it’s the beating heart of marketing channel...
by Jenni Baker | Oct 22, 2021 | Uncategorized
Speed, artificial intelligence (AI), automation, digitization, sustainability, social capitalism and resilient supply chains will be fundamental to help brands and business thrive as we enter the era of ‘new globalization,’ according to a panel of cross-border...
by Jenni Baker | Oct 22, 2021 | Uncategorized
When the pandemic lockdown first hit with a directive for consumers to ‘stay at home,’ no medium was set to suffer more than out-of-home (OOH), which relies on the freedom of movement to create impact. That said, the road to recovery has been strong thanks to new...
by Jenni Baker | Oct 19, 2021 | Uncategorized
Great creativity knows no borders, but multiple external forces defining the 2020s have threatened to disrupt how successfully an idea can travel. From the stagnation of the global trade agenda to shifting geopolitical forces, digital and technological progress to...
by Jenni Baker | Oct 18, 2021 | Uncategorized
The past 18 months have been transformative, for brands, businesses and consumers too. A seismic shift saw consumers flock from bricks-and-mortar stores to social media platforms, e-commerce apps and streaming services at staggering rates, which meant that brands had...
