by Jenni Baker | Apr 13, 2021 | Uncategorized
“It is a capital mistake to theorize before one has data”; Sir Arthur Conan Doyle’s words from Sherlock Holmes back in 1892 remain just as true today but there’s a key difference. Back then, they were lacking the data. Today, brands and businesses have access to a...
by Jenni Baker | Apr 7, 2021 | Uncategorized
The best agencies have always operated in a sort of pseudo crisis -- a make-believe deadline or last-last minute client request. So, when a real global crisis did come along, it is no surprise that agencies led the charge for new ideas, ways of working, and tools....
by Jenni Baker | Apr 7, 2021 | Uncategorized
2020 fast-tracked the digital plans of many brands; forcing businesses of all shapes and sizes to embark on rapid digital transformation journeys to weather the storm of the global pandemic. One year on, many consumers remain confined to the four walls of their homes...
by Jenni Baker | Apr 2, 2021 | Uncategorized
Brands are increasingly expected to drive marketing messages forward with purpose at their heart - but how can they achieve this authentically to drive an emotional connection with audiences? According to Harvard Business Research, 64% of consumers say that when they...
by Jenni Baker | Apr 1, 2021 | Uncategorized
“I love that brand” - the four words that every marketer wants to hear from their customers. But ‘the L word’ works both ways and in order to achieve that level of loyalty and engagement, brands need to invest time by listening and interacting with their audiences on...
