by Jeff Tan | Feb 25, 2021 | Uncategorized
Driving effective marketing innovation requires overcoming internal barriers. Dentsu innovation solutions officer Jeff Tan discusses how marketing organizations can create a culture of innovation by encouraging new ways of thinking, acting agile but not being afraid...
by Jeff Tan | Dec 11, 2020 | Uncategorized
To drive effective marketing innovation, you first need the right objective. Dentsu innovation solutions officer Jeff Tan shares how talking to real customers, understanding constraints and reframing your innovation challenge can help create a watertight brief. It’s...
by Jeff Tan | Nov 10, 2020 | Uncategorized
As the US braces for the realities of a government divided, what impact will President-elect Biden and a Republican-controlled Congress have on marketing innovation? Here are eight predictions from Dentsu’s innovation solutions officer, Jeff Tan. Like countless...
by Jeff Tan | Oct 26, 2020 | Uncategorized
Are your marketing innovation needs strategic, operational or tactical? Dentsu innovation solutions officer Jeff Tan shares the necessary framework for defining the needs of your company so that you can truly innovate. Since the pandemic turned the world upside down,...
by Jeff Tan | May 15, 2020 | Uncategorized
Dentsu Aegis Network’s Jeff Tan finds mid-pandemic inspiration in Apple’s 1997 classic. One of my favorite marketing campaigns of all time is ‘Think Different’ from Apple in 1997. The centerpiece was a masterful TV ad called ‘Here’s to the Crazy Ones'. As I reflect...
