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Bust through internal barriers to get innovation off the ground

Driving effective marketing innovation requires overcoming internal barriers. Dentsu innovation solutions officer Jeff Tan discusses how marketing organizations can create a culture of innovation by encouraging new ways of thinking, acting agile but not being afraid...

Want a tight innovation brief? Focus on your customer

To drive effective marketing innovation, you first need the right objective. Dentsu innovation solutions officer Jeff Tan shares how talking to real customers, understanding constraints and reframing your innovation challenge can help create a watertight brief. It’s...

What the US election results really mean for marketing innovators

As the US braces for the realities of a government divided, what impact will President-elect Biden and a Republican-controlled Congress have on marketing innovation? Here are eight predictions from Dentsu’s innovation solutions officer, Jeff Tan. Like countless...

Define what innovation means for your company or it won’t happen

Are your marketing innovation needs strategic, operational or tactical? Dentsu innovation solutions officer Jeff Tan shares the necessary framework for defining the needs of your company so that you can truly innovate. Since the pandemic turned the world upside down,...

Why I’m rewatching Apple’s ‘Think Different’ in lockdown

Dentsu Aegis Network’s Jeff Tan finds mid-pandemic inspiration in Apple’s 1997 classic.   One of my favorite marketing campaigns of all time is ‘Think Different’ from Apple in 1997. The centerpiece was a masterful TV ad called ‘Here’s to the Crazy Ones'.  As I reflect...