by Jeanine Poggi | Mar 21, 2019 | Advertising
Now that Walt Disney’s acquisition of 21st Century Fox assets is officially done, Fox is looking to assure viewers its new slimmed-down company will still carry their favorite TV shows. In the 90-second promo, which aired Wednesday night, Fox celebrated this...
by Jeanine Poggi | Mar 21, 2019 | Uncategorized
As digital behemoths like Google and Facebook continue to encroach on the $70 billion TV ad business, network groups are on a mission to prove that commercials drive actual business results for marketers. This is making "attribution" the catchphrase of 2019, with many...
by Jeanine Poggi | Mar 15, 2019 | Uncategorized
CNN is making its rounds to media agencies with its upfront pitch, unsurprisingly leaning heavily into the 2020 presidential election.This week the news behemoth brought its so-called CNN Experience to Horizon Media. The presentation comes on the heels of AT&T...
by Jeanine Poggi | Mar 14, 2019 | Uncategorized
Fox News opened up its studios to advertisers on Wednesday to promote a message of transparency and trust at its first-ever upfront.The presentation came as the news behemoth deals with yet another round of crisis surrounding on-air hosts Jeanine Pirro and Tucker...
by Jeanine Poggi | Mar 12, 2019 | Uncategorized
Yet another consortium is forming among TV companiesthis time to establish standards in addressable advertising.Dubbed "Project OAR," which stands for Open Addressable Ready, the goal is to develop and deploy a new, open standard for delivering ads to individual...
