by Jeanine Poggi | Jun 19, 2019 | Uncategorized
Quibi, the highly-anticipated short-form video service from Jeffrey Katzenberg has already booked $100 million in advertising ahead of its debut in April 2020, the company announced on Wednesday in Cannes. Initial sponsors of the service include Procter & Gamble,...
by Jeanine Poggi | Jun 11, 2019 | Uncategorized
NBC Universal wants to tap into the sounds of brands to capture viewers’ attention leading into commercial breaks. The peacock is out in the upfront marketplace looking to sell its new “must hear TV” ad format, which of course plays off of NBC’s iconic “must see TV”...
by Jeanine Poggi | Jun 10, 2019 | Advertising
Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau. In total, 125 d-to-c brands, which the VAB defines as companies selling products directly to customers without...
by Jeanine Poggi | May 29, 2019 | Uncategorized
NBC is debuting its free, ad-supported streaming news service this week, positioning it to marketers as a way to reach a new generation of news consumers who are likely already updated on the news but not yet deeply informed. Programming on the over-the-top service is...
by Jeanine Poggi | May 29, 2019 | Uncategorized
Despite being on the frontlines of the first Gulf War and part of a team that hunted for Deep Throat in garages along the beltway, Susan Zirinsky still gets anxious. But she doesn’t view this fear as a hindrance, rather as the first woman to lead CBS News, Zirinsky...
