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Chipotle wants proof its TV commercials drive burrito sales

Chipotle is looking to prove its TV commercials actually drive sales of tacos and burritos.As TV networks work to compete with Google and Facebook, the industry has been on a mission to prove that airing a commercial will lead to some sort of business result for...

FreeWheel looks to scale OTT advertising with new ad products

Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content....

‘Jersey Shore’ gets dedicated YouTube channel

As Viacom leans heavily into digital content production to reinvent its networks, including MTV and Comedy Central, for younger viewers, it's giving "Jersey Shore" its own YouTube channel.Viacom is rebranding its Awestruck YouTube channel, which caters to millennial...