by Jeanine Poggi | May 18, 2019 | Uncategorized
TV networks did their darndest this week to distract media buyers and advertisers from the reality of dire TV ratings. Several even avoided the typical practice of splashing graphics on giant screens to depict how they are No. 1 with women who buy soap or men who...
by Jeanine Poggi | May 18, 2019 | Uncategorized
Nothing was more evident during TV’s biggest week than the fact that networks are at a crossroads. Once the place to show off splashy content that people will (hopefully) watch so advertisers can sell them things, this year’s dog-and-pony shows were overshadowed by...
by Jeanine Poggi | May 17, 2019 | Uncategorized
Welcome to our special pop-up TV upfronts roundup. All week we’ve been bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show. Missed one of the newsletters? You can find each digest here, along with the rest of Ad Age’s comprehensive...
by Jeanine Poggi | May 17, 2019 | Uncategorized
What exactly defines a hit on network TV has become significantly harder to deduce. It certainly isn’t the ratings, when you consider that this season 77 of the 114 general entertainment shows, or 68 percent, will end the year below a 1.0 rating. And with the Big Four...
by Jeanine Poggi | May 16, 2019 | Uncategorized
Welcome to our special pop-up TV upfronts roundup. Each day this week we’re bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by...
