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Quibi secures $100 million in ad commitments ahead of launch

Quibi, the highly-anticipated short-form video service from Jeffrey Katzenberg has already booked $100 million in advertising ahead of its debut in April 2020, the company announced on Wednesday in Cannes. Initial sponsors of the service include Procter & Gamble,...

NBC looks to sell ‘must hear TV’ ad format

NBC Universal wants to tap into the sounds of brands to capture viewers’ attention leading into commercial breaks. The peacock is out in the upfront marketplace looking to sell its new “must hear TV” ad format, which of course plays off of NBC’s iconic “must see TV”...

D-to-C brands add $1.4 billion to TV marketplace

Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau. In total, 125 d-to-c brands, which the VAB defines as companies selling products directly to customers without...

NBC News streaming service debuts with ad loads similar to TV

NBC is debuting its free, ad-supported streaming news service this week, positioning it to marketers as a way to reach a new generation of news consumers who are likely already updated on the news but not yet deeply informed. Programming on the over-the-top service is...