by Jeanine Poggi | Nov 13, 2019 | Uncategorized
TV will account for less than 30 percent of total U.S. ad spend for the first time, according to eMarketer.
by Jeanine Poggi | Nov 7, 2019 | Uncategorized
The staging of the Disney animated film pulled a 2.6 rating in the key demo, making it the fourth highest rated live musical since 2013.
by Jeanine Poggi | Nov 5, 2019 | Uncategorized
Consumers who come to YouTube to browse and research product may see Shopping ads based on their activity across Google properties.
by Jeanine Poggi | Nov 5, 2019 | Uncategorized
Advertising on connected TV like Hulu and Roku is expected to surge nearly 40 percent in 2019 to just under $7 billion, according to eMarketer.
by Jeanine Poggi | Jun 19, 2019 | Uncategorized
Quibi, the highly-anticipated short-form video service from Jeffrey Katzenberg has already booked $100 million in advertising ahead of its debut in April 2020, the company announced on Wednesday in Cannes. Initial sponsors of the service include Procter & Gamble,...
