Select Page

How to navigate TV attribution: Brand Playbook

As digital behemoths like Google and Facebook continue to encroach on the $70 billion TV ad business, network groups are on a mission to prove that commercials drive actual business results for marketers. This is making "attribution" the catchphrase of 2019, with many...

Inside CNN’s upfront pitch to advertisers

CNN is making its rounds to media agencies with its upfront pitch, unsurprisingly leaning heavily into the 2020 presidential election.This week the news behemoth brought its so-called CNN Experience to Horizon Media. The presentation comes on the heels of AT&T...

TV networks partner to standardize addressable advertising

Yet another consortium is forming among TV companiesthis time to establish standards in addressable advertising.Dubbed "Project OAR," which stands for Open Addressable Ready, the goal is to develop and deploy a new, open standard for delivering ads to individual...