TV will account for less than 30 percent of total U.S. ad spend for the first time, according to eMarketer.
The staging of the Disney animated film pulled a 2.6 rating in the key demo, making it the fourth highest rated live musical since 2013.
Consumers who come to YouTube to browse and research product may see Shopping ads based on their activity across Google properties.
Advertising on connected TV like Hulu and Roku is expected to surge nearly 40 percent in 2019 to just under $7 billion, according to eMarketer.
Quibi, the highly-anticipated short-form video service from Jeffrey Katzenberg has already booked $100 million in advertising ahead of its debut in April 2020, the company announced on Wednesday in Cannes. Initial sponsors of the service include Procter & Gamble,...