by Jeanine Poggi | Oct 19, 2018 | Uncategorized
Chipotle is looking to prove its TV commercials actually drive sales of tacos and burritos.As TV networks work to compete with Google and Facebook, the industry has been on a mission to prove that airing a commercial will lead to some sort of business result for...
by Jeanine Poggi | Oct 16, 2018 | Uncategorized
NBC Universal is rejiggering its ad sales team, handing the day-to-day sales operations to Laura Molen and Mark Marshall.This will free up Linda Yaccarino, who remains chairman of advertising and partnerships, to focus more on overall strategy and technology...
by Jeanine Poggi | Oct 15, 2018 | Uncategorized
Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content....
by Jeanine Poggi | Oct 13, 2018 | Uncategorized
Hulu and Verizon are sponsoring Fox's first experiment in reducing commercial loads on Sunday nights.This Sunday, Fox will introduce its branded-content breaks and so-called jaz pods, which are one-minute commercial breaks, during its primetime lineup of animated...
by Jeanine Poggi | Oct 11, 2018 | Uncategorized
As Viacom leans heavily into digital content production to reinvent its networks, including MTV and Comedy Central, for younger viewers, it's giving "Jersey Shore" its own YouTube channel.Viacom is rebranding its Awestruck YouTube channel, which caters to millennial...
