"There is a need for the team's culture to be fluid, agile and adaptable as the learning can be steep at times with a rapidly shifting eCommerce landscape."
MyCreative Ventures is an investment arm under Malaysia's Ministry of Finance that aims to spur the country's creative industry via strategic and innovative funding through equity or debt investments.
Integral Ad Science’s biometric research found that negative reaction to the same ads seen on low quality sites was experienced with 9% greater emotional intensity.
"It is not the marketing mix that needs reinvention. What needs reinvention is how it is applied in today’s consumer context," Gupta told Marketing in an interview.
Meanwhile, other unrelated projects included RM100,000 spent as part of a donation for 50,000 copies of former Prime Minister Najib Razak's books on 22 February 2018.