Southeast Asia accounts for 15% of Lamborghini's entire sales in Asia Pacific. Despite it being a fragmented market, a common aspect unites all Lamborghini consumers - the willingness to enjoy life.
It is also investing RM60 million in data and talent to strengthen Malaysia's data infrastructure.
In an internal email seen by Marketing, global CEO Christian Juhl said Patterson will be responsible for GroupM’s regional and country leadership and the investment, services, and IT functions.
"New ways, knowledge, and challenges - that is to me the single biggest and perhaps the only real obstacle to any transformation."
He was the former country manager for Malaysia at iProperty.com before it was sold to REA Group in 2016.